Marketing Executive

Job Description :

This role is the execution backbone of the marketing team. You will own day-to-day marketing operations including campaign rollout, store coordination, vendor and agency management, creative production workflows, influencer seeding, and social content execution. You will ensure all marketing initiatives are delivered smoothly, on time and on brand as the business scales to 20+ new stores and multiple marketplaces.

Key Responsibilities - Marketing Operations & Campaign Execution

• Execute marketing campaigns across retail and online channels
• Coordinate campaign rollouts with stores (POSM, promotions, activations)
• Support new store openings with marketing setup and launch execution
• Maintain marketing calendars, timelines and execution trackers
• Ensure campaigns are implemented correctly and on schedule Store, Vendor & Agency Coordination
• Act as the main point of contact between marketing team, stores and operations
• Coordinate with creative agencies, printers, production vendors and media partners
• Manage quotations, timelines, deliveries and execution tracking
• Collect store feedback, photos and execution reports Creative Production & Asset Management
• Manage creative briefing, revisions and approval workflows
• Track artwork development and production timelines
• Organise and maintain marketing assets, folders and documentation Influencer Barter & Seeding
• Manage influencer barter outreach and gifting programs
• Source and shortlist relevant creators and KOLs
• Coordinate influencer communication, deliveries and content tracking
• Collect content and usage rights for marketing use Social Media Content Creation
• Create short-form social media content (TikTok, Reels, Stories)
• Shoot, edit and produce content for brand social channels
• Develop simple creative concepts aligned with campaign themes Reporting & Admin
• Track campaign execution progress and status
• Prepare execution and performance reports
• Maintain SOPs, trackers and documentation

Qualifications :

• 0–2 years of experience in marketing, retail, operations or project coordination
• Highly organised, detail-oriented and execution-focused
• Strong communication and coordination skills
• Comfortable working with stores, vendors and agencies
• Able to multitask in a fast-paced retail environment
• Interest in social media and influencer marketing is a plus
• Able to use design tools including Canva, photoshop, adobe is a plus
• Able to communicate fluently in English