Marketing Executive

About the Role

We are looking for a Marketing Executive to support and execute marketing activities across multiple platforms, with a focus on campaigns, content, social media, e-commerce and customer engagement.

Key Responsibilities

Website& E-Commerce Management

. Maintain and update the company's website and online store.

. Ensure product, service, promotional and outlet information is accurate and up to date.

. Improve website and online-store content to support customer experience, enquiries and conversions.

. Optimize website and online store content to improve user experience and engagement.

. Manage online queries and customer interactions across relevant digital platforms.

Influencer/ KOL Marketing

. Identify suitable influencers, content creators and KOLs for brand collaborations.

. Manage collaborations from outreach and negotiation to content coordination and performance tracking.

. Ensure agreed content is delivered on time and meets brand requirements.

. Maintain proper records of collaboration costs, deliverables and results.

Market& Competitor Research

. Conduct market, audience and competitor research to identify trends and business opportunities.

. Monitor competitor promotions, pricing, content and digital activities.

. Prepare regular reports on campaign performance, social media engagement, website traffic, e-commerce sales and customer reviews.

. Use performance data and customer insights to recommend improvements.

Online Reputation and Customer Engagement

. Monitor and respond to Google Reviews and other online feedback in a timely and professional manner.

. Track review volume, ratings, customer feedback and outlet-level performance.

. Escalate sensitive complaints or service-recovery matters to the appropriate department.

Marketing Campaigns, Social Media and Content

. Assist Marketing manager and team in planning and executing marketing campaigns, promotions and customer-engagement initiatives.

. Develop content ideas, captions, campaign messages and short-form video concepts.

. Coordinate with graphic designers, videographers and other team members to produce marketing materials.

. Monitor social media trends, customer interests and competitor content to identify new opportunities.

. Assist with content shoots, customer testimonials and promotional videos where required.

. Perform other reasonable duties as assigned by management.

Requirements

. Diploma or Degree in Digital Marketing, Marketing, Business Administration or a related discipline.

. 2-4years of relevant experience in marketing.

. Experience in the beauty, aesthetic or lifestyle industry will be an advantage.

. Good understanding of social media platforms paid advertising and digital marketing tools.

. Strong communication, analytical and organizational skills.

. Able to manage multiple campaigns and deadlines concurrently.

. Proactive, creative and comfortable working in a fast-paced environment.

. Good written and verbal communication skills in English.

Only shortlisted candidates will be notified.