MARKETING EXECUTIVE

Marketing Executive

Job Responsibilities:

• Develop and execute marketing strategies to promote the company's IT products, software solutions, and technology services.
• Plan and manage digital marketing campaigns across social media, websites, email marketing, and online advertising platforms.
• Create marketing content, advertisements, product descriptions, presentations, and promotional materials for IT solutions.
• Conduct market research to identify technology trends, customer requirements, and potential business opportunities.
• Promote software, IT solutions, and services to targeted customer segments through appropriate marketing channels.
• Manage the company's social media platforms and online presence to increase brand awareness and customer engagement.
• Coordinate with the sales and technical teams to understand products and communicate their features and benefits effectively to customers.
• Support lead-generation activities and follow up on marketing enquiries and potential business opportunities.
• Organise and coordinate technology events, product demonstrations, webinars, exhibitions, and promotional activities.
• Monitor competitors and market developments and provide insights to support business and marketing strategies.
• Track marketing campaign performance, analyse results, and prepare reports for management.
• Coordinate with external advertising agencies, designers, vendors, and other marketing partners when required.
• Assist management in expanding the company's market presence and developing new customer segments.
• Perform other marketing and promotional duties as assigned by management.

Requirements:

• Diploma or Degree in Marketing, Business, Information Technology, Communications, or a related field.
• Relevant experience in marketing, digital marketing, advertising, or the IT/technology industry.
• Good understanding of digital marketing and social media platforms.
• Strong communication, content creation, and organisational skills.
• Ability to understand and effectively promote IT products and technology solutions.
• Creative, proactive, and able to work independently as well as with cross-functional teams.