Marketing Manager

Job Overview

We are looking for a business-oriented Marketing Manager to lead marketing strategy and execution, with a strong focus on Product Marketing, New Product Development, Consumer Insight, and Sales & Profit Growth.

Responsibilities

1. Product & Portfolio Strategy

• Develop product and category strategies based on consumer needs, market trends, and business opportunities.
• Build and grow Hero Products with clear positioning and growth plans.
• Identify and develop new product opportunities suitable for the Thai market.
• Review product performance and recommend improvements to strengthen the portfolio.

2. Consumer & Market Insight

• Monitor consumer behavior, market trends, competitors, pricing, promotions, and retail channels.
• Identify target consumers, consumption occasions, and product positioning.
• Turn consumer and market insights into practical product and marketing strategies.
• Use data and insights to support business decisions.

3. Marketing & Brand Execution

• Develop and execute annual and quarterly marketing plans.
• Lead marketing activities across Digital Marketing, Social Media, Influencer Marketing, Public Relations, Product Sampling, Cooking Classes, and other consumer activities.
• Develop engaging product content and communication with Chefs, Influencers, agencies, and internal teams.
• Turn K-Food awareness into product trial, purchase, and repeat purchase.

4. Commercial & Sales Collaboration

• Work closely with Sales and Trade Marketing to develop channel strategies and drive product sales.
• Support key customer initiatives and retail marketing activities.

5. Marketing Performance & Budget

• Manage the marketing budget and measure campaign effectiveness and business impact.
• Track key performance indicators including product trial, repeat purchase, sales, and profit growth.

6. Team Leadership & Collaboration

• Lead and develop the Marketing team with clear goals and responsibilities.
• Collaborate effectively with Sales, Trade Marketing, Supply Chain, Quality, Finance, HQ, and external partners.

Qualifications

• Bachelor's degree or above in Marketing, Business Administration, or a related field.
• 8+ years of marketing experience, preferably in the FMCG or food industry.
• Strong experience in Product Marketing, New Product Development, Consumer Insight, and Marketing Execution.
• Experience working closely with Sales and Trade Marketing, with a good understanding of retail channels and commercial business.
• Strong understanding of consumer behavior, market trends, and product positioning.
• Strong analytical and strategic thinking skills, with the ability to turn insights into business opportunities.
• Strong project management, execution, and cross-functional collaboration skills.
• Good command of English.