Marketing Manager (Dine-in Customer Experience)

Job Purpose:

Plan and execute integrated calendar, visibility programs, promotions, and product bundles that lead to higher category consumption.

Main Responsibilities:

• Drive brand and sales performance through core initiatives that grow eating occasions
• Develop channel exclusivity program to drive business growth in Dine in and Take Away channel
• Initiate commercial plan that relevant to consumers need and capture traffic to store for growing dine in and take away channel consistently
• Elevate overall consumers experience through food / service / or activity for dine in channel along the year
• Build consumers engagement to grow brand equity through special programs ex. Birthday program, etc.
• Develop and execute end-to-end consumers journey for take away consumers to drive business growth consistently
• Build campaign forecasting and sales / financial impact that inline with business objective and guardrail
• Work with partner/ landlord to develop strong local store marketing program that build incremental sales to business
• Work closely with cross functional team and marketing team to design effective execution plan for execution at store level smoothly
• Develop campaign tracking and provide analysis in responsible campaigns to understand business impact, consumers insight, and key learning

Qualifications

• Bachelor s degree or higher in Marketing , Business Administration or any related field
• At least 7 year experience in directing and leading sales and marketing
• Experience working in restaurant operations and management or FMCG
• Excellent communication and people skills
• Creativity and commercial awareness
• Excellent knowledge of MS Office