Marketing Manager (Expat Welcome)

Responsibility

• Lead the setup and execution of the marketing function for a new tobacco business, driving strategy, market entry, and commercial growth.
• Develop and implement brand, go-to-market, trade marketing, and distribution strategies.
• Identify market opportunities through consumer, competitor, channel, and regulatory insights.
• Drive product launches, trade activations, and market expansion initiatives.
• Build and manage relationships with distributors, trade partners, agencies, and key stakeholders.
• Partner closely with Sales, Business Development, Operations, and Regulatory teams to ensure effective execution.
• Manage marketing budgets, performance tracking, and business reporting to senior management.
• Act as a hands-on business builder, combining strategic thinking with strong execution capability.

Successful candidate will have

• 7-10+ years of experience within the tobacco or nicotine products industry.
• Strong background in Marketing, Brand Management, Commercial Strategy, or Market Development.
• Proven success in brand launches, market entry, distributor development, or business expansion within the tobacco category.
• Deep understanding of tobacco market dynamics, trade channels, and regulatory requirements.
• Entrepreneurial mindset with the ability to build structure and drive results in a new-business environment.