Marketing Manager

We are looking for a strategic marketing leader to drive the marketing strategy for the Food & Beverage Business Unit. Promotes Orise's complex range of products and services, through product management, and supporting sales to generate demand and growth. All with a view on market trends and competition.

Your tasks:

• Develop and execute marketing strategy as well as product positioning aligned with the key business objectives
• Supports innovation planning, revenue growth and margin improvement across the Food & Beverage Business Unit portfolio
• Increase the Food & Beverage Business Unit presence with a view to generating revenue for the business (SEO, PPC, Social Media etc.) through Marketing KPIs
• Support and drive GTM activities of cross-selling in core industries through promotions and close collaboration with other Business Unit marketing managers
• Develop key personas and benefit messaging to be leveraged throughout the organization.
• Market and promote Orise's products and services through direct channels
• Main point of contact for sales support to ensure sales effectiveness
• Developing, devising and controlling of the Food & Beverage Business Unit specific marketing campaigns/activities in line with the organization's marketing strategy.
• Collaboration with global, regional and product teams as well as agencies for content creation
• Conduct market research, and fully understand the voice of the customer, market and competition dynamics for the Food & Beverage Business Unit products and services.

Your profile:

• 7-10 experience in marketing (with a focus on B2B)
• Background in the Food & Beverage Industry
• Strong communication skills, ability to work in a global team
• Reliable, independent, structured and quality-oriented way of working
• Very good English and Chinese skills
• Analytical thinking with strong product marketing and development experience
• Deep understanding of market trends
• Willing to travel 25%+ internationally