Marketing Manager (Tourism)

Marketing Manager (Tourism)

Location: พัทยาใต้ บางละมุง ชลบุรี
Industry: Tourism, Attractions & Entertainment
Report to: General Manager

About the Company

Our client is a leading international tourism and entertainment group with a strong presence in cultural attractions, live performances, destination experiences, and tourism development projects across Asia. The organization operates large-scale themed attractions and award-winning live entertainment productions, attracting millions of visitors annually.

With an established reputation in creating immersive tourism experiences, the company continues to expand its footprint in Thailand and is seeking a commercially driven Marketing Manager to lead market growth, strengthen strategic partnerships, and drive revenue performance.

Job Summary

We are looking for an experienced Marketing Manager with a strong background in tourism, travel, attractions, hospitality, or entertainment industries. This role will be responsible for developing and executing marketing strategies, expanding distribution channels, building key partnerships, and leading a high-performing marketing team to achieve ambitious business growth objectives.

Key Responsibilities

• Conduct market research and competitor analysis across Thailand and key international source markets to identify opportunities and support business decisions.
• Develop and implement annual marketing plans, sales strategies, and budgets aligned with business objectives.
• Drive revenue growth through the promotion and sales of attraction tickets, performances, tourism products, and related services.
• Expand and optimize both online and offline sales channels, including partnerships with OTAs, travel agencies, and corporate clients.
• Build and maintain strong relationships with key industry partners and strategic accounts.
• Plan and execute integrated marketing campaigns, branding initiatives, seasonal promotions, and special events to enhance brand awareness and visitor engagement.
• Monitor sales performance and marketing effectiveness, leveraging data and insights to optimize results.
• Lead, mentor, and develop the marketing team, ensuring high performance and professional growth.
• Collaborate cross-functionally with operational, sales, and management teams to drive business objectives.
• Support additional business initiatives and projects assigned by senior management.
  
  

Requirements

• Bachelor's Degree in Marketing, Business Administration, Tourism Management, Hospitality Management, or a related field.
• Minimum 5 years of experience in a Marketing Management role within tourism, attractions, travel, hospitality, entertainment, or related industries.
• Strong understanding of Thailand's tourism landscape and Southeast Asian travel markets.
• Proven experience working with travel agencies, OTAs, tourism distribution channels, or strategic commercial partners.
• Strong business development, negotiation, and stakeholder management skills.
• Demonstrated ability to develop successful marketing campaigns and achieve commercial targets.
• Strong analytical mindset with the ability to interpret market and sales data to drive business decisions.
• Excellent leadership and team management capabilities.
• Proactive, results-oriented, and able to thrive in a fast-paced environment.
  
  

Language Requirements

Candidates with proficiency in any of the following combinations are highly preferred:

• Thai and English
• Thai and Chinese
  
  

Preferred Experience

• Established network within the tourism, travel, hospitality, or attractions industry.
• Strong commercial acumen and market insight.
• Experience managing strategic partnerships and key accounts.
• Track record of driving business growth and exceeding revenue targets.
• Experience working in multinational or international business environments.