Marketing Promotion Specialist Shopping Center

Job Summary:

Responsible for planning and executing marketing promotion campaigns for the shopping center to drive customer traffic, sales, and engagement. The role involves developing seasonal and thematic campaigns, coordinating with tenants, brands, partners, and internal teams, managing campaign budgets and timelines, overseeing online and offline communications, and analyzing campaign performance to maximize business results.

Key responsibilities:

• Develop and execute marketing promotion plans and campaigns to drive customer traffic, sales, and engagement for the shopping center.
• Plan and implement seasonal, festive, and thematic campaigns in line with business objectives and customer trends.
• Develop promotional activities and customer engagement programs, such as discounts, special offers, giveaways, membership privileges, and other activities.
• Coordinate with tenants, brands, partners, and internal teams to develop and execute promotional campaigns.
• Manage campaign budget, timeline, communication materials, and execution to ensure activities are delivered effectively.
• Work closely with Tenant / Leasing teams to encourage tenant participation and support their sales objectives.
• Coordinate online and offline marketing communication, including social media, digital channels, in-mall media, signage, and promotional materials.
• Monitor and analyze campaign performance, including customer traffic, sales, participation, and engagement.
• Prepare campaign reports and performance analysis and provide recommendations for future campaigns.
• Conduct market, competitor, and customer research to identify new promotional opportunities and improve campaign effectiveness.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related fields.
• 5-7 years of experience in Marketing, Promotion, Campaign, Retail, or Shopping Center.
• Experience in planning and executing marketing campaigns and promotional activities.
• Strong coordination, communication, and project management skills.
• Creative, proactive, and customer-oriented.
• Able to manage budget, timeline, and multiple projects.
• Experience working with tenants, brands, partners, or agencies is a plus.
• Proficient skills in Microsoft Office Suite (Excel, PowerPoint, Word)
• Proactive and committed to delivering results in a fast-paced environment

Work Location: The Mall Head Office (Ramkhamhaeng)