Our client is a leading energy and retail network operator providing nationwide fuel services and customer-focused retail experiences across Thailand. They're looking for a Marketing Specialist to help drive customer traffic, sales growth, and engagement across a nationwide retail network. This role is perfect for someone who loves turning insights into impactful campaigns and thrives in a fastpaced environment.
Responsibilities
- Develop channel marketing plans that boost customer engagement and sales.
- Convert business goals into actionable nationwide & local activation plans.
- Plan campaign calendars, mechanics, budgets, and execution across all retail touchpoints.
- Lead endtoend execution of nationwide and local promotions, seasonal programs, giveaways, and loyalty initiatives.
- Optimize campaign performance, efficiency, and ROI through data insights.
- Work with retail partners to maintain execution excellence and drive sales.
- Develop POSM, merchandising tools, and training materials.
- Monitor competitor activities and market trends to spot new opportunities.
- Manage external agencies and vendors to ensure smooth and timely execution.
- Support national events, special projects, and crossteam initiatives.
Qualifications
- Bachelor's degree in Marketing, Business Admin, or related field (MBA is a plus)
- 5+ years in channel marketing, trade marketing, retail activation, or consumer marketing
- Experience working with retail networks, dealers, or consumer programs
- Strong analytical skills with the ability to interpret sales & customer data
- Excellent communication skills in Thai & English
- Strong stakeholder and project management skills
- Proficient in Excel, CRM tools, and Power BI
- Digital marketing skills are a plus
- Detailoriented, agile, and strong in execution
- Able to travel occasionally
