We are looking for a
Marketing Specialist with strong strategic thinking who is also comfortable being hands-on when needed. This role will be based in our
Thailand branch and will be responsible for developing and executing endtoend marketing strategies for the local market.
The position requires someone who can think strategically defining priorities, building structured marketing plans, and ensuring campaigns contribute to business outcomes. At the same time, this role will coordinate execution across multiple channels including digital, content, partnerships, and local marketing initiatives.
This is a
fullstack marketing role with a strong strategic focus, responsible for translating business objectives into practical marketing initiatives for market growth.
Key Responsibilities
- Develop and execute marketing strategies for the Thailand market aligned with company growth objectives and product positioning.
- Create annual and quarterly marketing plans including budgeting, channel prioritization, and KPI targets.
- Design go-to-market strategies for new products or features including messaging, target audience, channel mix, and launch timelines.
- Plan and lead multichannel campaigns across digital paid media, organic social, content, PR, events, partnerships, and local activations.
- Manage and optimize marketing budget allocation to maximize ROI while balancing acquisition efficiency and brand growth.
- Establish marketing measurement frameworks, dashboards, and performance reporting.
- Work closely with Product, Sales, Operations, and Compliance teams to ensure campaigns align with product capabilities and regulatory requirements.
- Act as the main point of contact for local partners such as agencies, media platforms, KOLs/influencers, and community partners.
- Conduct local consumer and competitor research to refine positioning, messaging, and campaign strategy.
Qualifications
- 47 years of marketing experience with exposure to both brand/360 marketing and performance marketing.
- Experience developing marketing strategies for local markets.
- Strong analytical mindset and understanding of marketing funnel metrics (CAC, CPL, ROAS, conversion rate).
- Experience working with agencies, influencers/KOLs, and marketing partners.
- Fluent in English; Thai language skills are strongly preferred.
- Able to work independently as an individual contributor while coordinating vendors and partners.
