Marketing Strategic Planner

Role Overview

We are looking for a Strategic Planner who can turn business goals, consumer insights, market trends and data into clear, actionable marketing strategies, and then see each one through to launch and results.

This role works closely with PR, Creative, Content, Performance Marketing, CRM, E-commerce, Retail and related teams, so that every campaign and launch supports both RAVIPA's brand direction and its commercial goals. You will also link marketing with Product, Merchandising, Supply Chain and Business Development.

You own the plan for each launch and campaign within the company's annual marketing plan and budget. You lead through clear briefs, a shared calendar and follow-up.

The Strategic Planner plays an important role in strengthening RAVIPA as a leading meaningful jewelry brand in Thailand while supporting the brand's international growth.

Key Responsibilities

1. Brand & Marketing Strategy

• Turn company objectives and yearly marketing goals into clear launch and campaign strategies and priorities.
• Contribute to the annual and quarterly marketing plan, and own the campaign-level strategic plans.
• Define target audiences, consumer insights, positioning, key messages, customer journeys and communication direction.
• Ensure campaigns consistently strengthen RAVIPA's positioning as a meaningful jewelry and gifting brand.

2. Campaign & Launch Planning

• Develop strategic briefs for new collections, collaborations, seasonal campaigns and key brand moments.
• Build the launch plan for each new collection: target customer, launch date, lead stores and channels, and the sales goal.
• Work with PR, Creative and Content teams to turn strategy into strong campaign concepts and communication.
• Recommend the channel mix for each campaign across social media, KOLs, PR, paid media, CRM, e-commerce and retail, within the agreed budget.
• Work with Product, Merchandising and Supply Chain so stock is ready on launch day
• and allocated correctly by store and channel.
• Own the master campaign and launch calendar.
• Ensure online and offline activities work together as one integrated customer journey.

3. Consumer, Market & Competitor Insights

• Monitor consumer behavior, jewelry and gifting trends, competitors and cultural trends.
• Identify new opportunities that can drive brand awareness, customer acquisition and sales.
• Turn research and data into simple, actionable insights for the team.
• Monitor relevant trends across Thailand and key international markets.

4. Commercial & Growth Strategy

• Work closely with Performance, CRM, E-commerce and Retail teams to connect brand activities with commercial results.
• Identify opportunities to increase customer acquisition, repeat purchase, cross-selling and customer lifetime value.
• Support strategies for new markets, new customer segments, collaborations and business opportunities.

5. Cross-Functional Planning

• Connect PR, Creative, Content, Performance, CRM, E-commerce and Retail teams around one clear strategy.
• Ensure each team understands the campaign objective, target audience, its role and the expected outcome.
• Coordinate with Product, Merchandising, Supply Chain, Business Development and other departments on every launch.
• Help prioritize initiatives in a fast-moving environment with multiple launches and collaborations.

6. Performance & Strategic Review

• Define clear KPIs for each campaign and launch before it starts.
• Review campaign, customer and sales performance with the relevant teams after each launch.
• Identify what worked, what did not and what should be improved.
• Provide recommendations for future campaigns based on data and learnings.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, Communication, Economics or a related field.
• 4–7+ years of experience in Strategic Planning, Brand Strategy, Marketing Strategy, Integrated Marketing or a related role.
• Experience in a creative/advertising agency, consumer brand, fashion, beauty, lifestyle, retail or e-commerce business.
• Experience taking campaigns from planning through execution and performance review.
• Strong understanding of consumer insights and integrated marketing.
• Able to connect brand thinking with commercial and sales objectives; comfortable working with numbers.
• Strong analytical and presentation skills; able to simplify complex information into clear strategic direction.
• Strong communication and stakeholder-management skills.
• Comfortable working in a fast-paced environment with multiple projects and launches at the same time.
• Good command of English; experience with international markets is a plus.

Nice to have

• Experience launching physical products, including working with product or supply chain teams.
• Licensed or co-branded product launches.
• Experience with both physical stores and online marketplaces.

What We Are Looking For

We are looking for someone who is:

• Strategic but practical — able to turn ideas into actions.
• Consumer-driven — curious about what people think, feel and buy.
• Commercially minded — understands that strong branding should ultimately contribute to business growth.
• Collaborative — able to bring different marketing functions together.
• Fast and adaptable — comfortable with RAVIPA's pace of new collections, collaborations and opportunities.
• Insightful and curious — constantly looking for the next opportunity for the brand.

Key Success Measures

Success in this role will be measured by:

• Launch and campaign sales against plan.
• Sell-through of new collections across stores and online channels.
• Launches delivered on the planned date with stock in place.
• Customer acquisition and repeat-purchase growth.
• Campaign performance against agreed KPIs.
• Growth in brand awareness and consideration.
• Stronger integration across Marketing, Creative, PR, Performance, CRM, E-commerce and Retail.
• Identification of actionable new growth opportunities.