Media & Public Relations (ShopeePay)
Job Description
Job Description
- Plan and manage allocated media spaces, slots, and publication quotas across various products and marketing campaigns.
- Partner with media outlets and publishers to negotiate, secure, and optimize media deals, quota packages, and barter/sponsorship opportunities.
- Act as the point of contact for media partners and external publishers to foster long-term strategic alliances.
- Create and distribute high-impact press releases, media kits, and media pitches tailored to different target audiences.
- Drive end-to-end execution of PR campaigns in alignment with campaign timelines.
- Maintain and expand relationships with media journalists, editors, and KOLs.
- Identify prestigious industry awards and manage end-to-end entry processes to enhance corporate reputation.
- Produce PR performance reports, brand health tracking updates, and competitor analysis to guide future PR strategies.
- Develop reactive messaging, Q&As, and crisis communication protocols to manage potential risks or negative publicity swiftly.
- Graduate with a Bachelor's degree from an accredited university in Communication Arts, Business, or related fields
- Excellent communication / interpersonal skill and willingness to work with multiple stakeholders
- 3 - 5 years of proven experience in Public Relations, Communications, or Partnership management roles
- Outstanding written and verbal communication skills in both Thai and English.
- Ability to work collaboratively in a team environment.
- Strong analytical and problem-solving skills.
- Eagerness to learn and adapt to new challenges.
- Ability to manage time effectively and prioritize tasks.
More Info
Key Skills
Crisis communication
About Company
Skills:
Crisis communication