We are seeking a proactive and detail-oriented Media Relations Specialist to join our team. This role will be responsible for developing and executing media strategies, managing press communications, and building strong relationships with Thai media. The ideal candidate is a strong communicator with excellent writing skills in both Thai and English, and a solid understanding of the Thai media landscape.
About Us: Mobius Agency is a dynamic PR and communications startup based in Bangkok, Thailand. We specialize in creating innovative and impactful strategies for our clients. Our team thrives on creativity, collaboration, and a passion for delivering excellence.
Key Responsibilities:
- Media Strategy Development
- Develop and implement media relations strategies aligned with agency and client objectives
- Provide strategic input on messaging, storytelling angles, and media positioning
- Press Releases & Media Content
- Draft, review, translate, and distribute press releases, media advisories, and related materials
- Localize global content to suit the Thai market, incorporating relevant national agendas, industry trends, policies, and data points
- Ensure accuracy, clarity, and consistency of all external communications
- Content Creation & Editing
- Create and edit high-quality content including media pitches, thought leadership articles, and social media content
- Handle Thai-language writing, translation, and localization of content
- Ensure tone, messaging, and brand alignment across all materials
- Media Outreach & Relationship Management
- Execute daily media engagement activities including pitching, follow-ups, and coordination
- Build and maintain strong relationships with journalists, editors, and influencers
- Stay updated on key media contacts and landscape developments in Thailand
- Media Monitoring & Reporting
- Monitor media coverage, trends, and industry developments
- Maintain media tracking tools and databases
- Prepare coverage reports including PPT summaries and Excel trackers (ad value & PR value)
- Provide insights and performance analysis to internal teams and clients
Qualifications:
- Bachelor's degree in Communications, Public Relations, Journalism, or related field
- 3–4 years of experience in media relations, PR, or communications (agency experience preferred)
- Excellent written and verbal communication skills in Thai and English
- Strong understanding of the Thai media landscape
- Proven ability to manage multiple projects and meet deadlines
- Detail-oriented with strong organizational and analytical skills
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What We Offer:
- A collaborative, creative culture where your voice is heard and your ideas make an impact.
- A diverse, multicultural team that brings global perspectives to every project.
- Flexible hybrid working in Bangkok, 3 days in office, 2 days remote.
- Clear pathways for professional growth and development within the agency.
- Meaningful work that builds your portfolio and accelerates your industry experience.
