Member Acquisition Manager

Job Descriptions:

• Translate customer strategy into member acquisition initiatives for non-HNW segments
• Develop acquisition plans by segment, channel, and shopping center touchpoint
• Drive initiatives to convert traffic into new members
• Align acquisition priorities with business and campaign objectives
• Manage acquisition performance across offline and digital channels
• Improve registration journey, lead capture, and conversion flow
• Identify underperforming touchpoints and implement corrective actions
• Coordinate with relevant teams to improve acquisition effectiveness
• Plan and execute acquisition-focused campaigns and activation programs
• Support acquisition at events, service touchpoints, and promotional periods
• Coordinate campaign materials, offers, and mechanics to maximize sign-ups
• Track campaign effectiveness and recommend optimization actions
• Track acquisition performance by segment, source, location, and period
• Analyze trends, funnel leakage, and member quality indicators
• Prepare reports and recommendations for improvement performance
• Support data-driven decision making for acquisition planning

Qualifications:

• Bachelor's degree or higher in Business Administration, Marketing, Retail Management, Economics, or related fields.
• Minimum 6-8 years of relevant experience in membership acquisition, customer engagement, CRM, retail marketing, loyalty, or related commercial roles.
• Proven experience in retail, shopping center, consumer-facing, or service-related businesses with strong exposure to customer acquisition and conversion performance.
• Hands-on experience in planning and executing acquisition campaigns across physical and/or digital customer touchpoints.
• Experience in performance tracking, conversion analysis, and data-driven optimization to improve member growth and acquisition quality.

Knowledge

· Member acquisition management

· Customer conversion funnel

· CRM and membership programs

· Retail and shopping center environment

· Campaign performance measurement

· Customer data and acquisition analytics

Skills

· Acquisition planning and execution

· Conversion performance optimization

· Data-driven decision making

· AI-enabled customer insight application

· Customer Journey Analysis

· Campaign management

· Cross-functional coordination

· Reporting and dashboard interpretation

Attribute

· Customer-focused

· Commercial minded

· Analytical thinking

· Results-oriented

· Proactive

· Detail-conscious

· Adaptable