National Sales Manager

We're Hiring | National Sales Manager – Thailand

Location: Bangkok, Thailand

Our client, a leading international beverage company, is looking for an experienced National Sales Manager to lead its sales strategy and drive business growth in Thailand.

This is an exciting opportunity for a commercially driven leader to play a key role in building the brand's presence in the Thai market, developing strategic partnerships, and establishing a strong distribution network.

Key Responsibilities

▪ Develop and execute sales strategies to drive market penetration and sustainable growth in Thailand.

▪ Build and manage relationships with key retail chains, including convenience stores, supermarkets, and hypermarkets.

▪ Identify, develop, and manage distributor partnerships to strengthen the Route-to-Market (RTM) strategy.

▪ Lead key account negotiations, including product listings, trading terms, pricing, and promotional activities.

▪ Monitor sales performance, demand forecasting, and distributor inventory to achieve business objectives.

▪ Collaborate with cross-functional teams to ensure effective market entry and execution.

Qualifications

▪ Bachelor's degree in Business, Marketing, or a related field.

▪ 7–10 years of experience in Key Account Management, Distributor Management, or Trade Marketing within FMCG, ideally in the beverage industry.

▪ Strong understanding of Thailand's Modern Trade landscape and established relationships with key retail chain buyers.

▪ Proven track record in sales strategy, commercial negotiations, and distributor management.

▪ Strong analytical, communication, and negotiation skills.

▪ Fluent in Thai with working proficiency in English.

▪ Entrepreneurial mindset with a hands-on approach and the ability to thrive in a fast-paced environment.