Performance Marketing (CRM) Management

Drive regional marketing performance by developing CRM, lead generation, and performance marketing initiatives across ASEAN. Monitor marketing effectiveness, provide data-driven insights, and support NSCs in improving campaign performance and customer engagement.

Job Description:

• Develop and support regional CRM and lead generation initiatives across ASEAN.
• Monitor and analyze marketing campaign performance and recommend improvements.
• Track key marketing KPIs and prepare regional performance reports.
• Support NSCs in implementing performance marketing best practices.
• Identify customer insights and digital marketing trends to improve marketing effectiveness.
• Adhere to Global marketing guidelines and standard.
• Collaborate with HQ, NSCs, and external partners to enhance regional marketing performance.

Requirements:

• Bachelor's degree in Marketing, Business, Data Analytics, or related field.
• 8–10 years of experience in digital marketing, CRM, performance marketing, or marketing analytics.
• Experience with CRM, lead generation, and marketing performance measurement.
• Strong analytical skills with proficiency in Excel and marketing analytics tools (e.g., Google Analytics, Power BI, CRM platforms).
• Good communication and stakeholder management skills.
• Fluent in business English, both written and spoken.