Performance Marketing Manager

About the Role

Only Law is looking for a results-driven Performance Marketing Manager to plan, execute, and optimise digital marketing campaigns that drive qualified leads, improve conversion rates, and maximise return on advertising spend. The ideal candidate should have hands-on experience managing paid advertising campaigns and analysing performance data to achieve business objectives.

Responsibilities

• Plan, launch, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant digital platforms.
• Develop and execute performance marketing strategies to generate high-quality leads and achieve lead generation targets.
• Monitor and optimise campaign performance, including cost per lead (CPL), cost per acquisition (CPA), conversion rates, and return on ad spend (ROAS).
• Manage advertising budgets effectively to maximise campaign efficiency and return on investment.
• Conduct audience research, competitor analysis, keyword research, and A/B testing of ad creatives, copy, landing pages, and targeting strategies.
• Collaborate with the creative and content teams to develop engaging ad creatives, marketing copy, and campaign assets.
• Track and analyse campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and other relevant analytics tools.
• Monitor lead quality and work with the internal sales and operations teams to improve lead conversion rates.
• Prepare regular performance reports, analyse trends, and provide actionable insights to improve campaign results.
• Identify new growth opportunities, test emerging advertising channels, and implement strategies to scale successful campaigns.
• Ensure accurate conversion tracking, campaign attribution, and data reporting across advertising platforms.
• Stay updated on digital advertising trends, platform updates, and industry best practices.

Qualifications

• Proven experience in performance marketing, digital advertising, or paid media management.

Required Skills

• Hands-on experience with Google Ads and Meta Ads Manager.
• Strong understanding of lead generation, campaign optimisation, audience targeting, and conversion tracking.
• Experience analysing campaign metrics such as CPL, CPA, CTR, conversion rate, and ROAS.
• Proficiency in Google Analytics 4, Google Tag Manager, and reporting tools.
• Strong analytical, problem-solving, and decision-making skills.
• Ability to manage multiple campaigns independently and work towards measurable targets.
• Excellent communication skills and a results-oriented mindset.

Pay range and compensation package

• Salary: Up to 17,00,000 per annum.

Work Details

• Employment Type: Full-time
• Work Location: On-site at MG Road, Bengaluru.
• Work Arrangement: This is an individual contributor role, with responsibility for independently managing and optimising campaigns.

Performance Marketing Manager

• Company: Only Law
• Location: MG Road, Bengaluru, Karnataka
• Work Mode: Full-time, on-site
• Role Type: Individual Contributor (IC)

Interested candidates are invited to apply with their updated CV, highlighting their experience in performance marketing and paid lead generation.