Performance marketing manager

We are hiring for Performance Marketing Manger at RISE Infraventures Limited.

Experience: 4-5 years

Location- Bangalore ( Kalyan Nagar, HSR)

Email: [Confidential Information]

We are seeking a data-driven Meta and Google Ads Specialist to plan, launch, optimise, digital campaigns for real-estate projects. The person will be responsible for generating high-quality leads for residential and/or commercial properties, improving cost per lead, increasing site-visit bookings, and supporting the sales team with accurate campaign and lead-performance insights.

The ideal candidate should have hands-on experience with Meta Ads Manager, Google Ads, lead-generation funnels, landing pages, CRM integrations, conversion tracking, remarketing, and real-estate advertising compliance.

Key responsibilities

•Plan and execute paid campaigns on Meta platforms, including Facebook and Instagram, for property launches, inventory sales, open houses, site visits, and remarketing.

•Create and optimise Google Search, Display, YouTube, Performance Max, Demand Gen, and remarketing campaigns based on business objectives.

•Build campaign funnels for awareness, lead generation, consideration, site-visit booking, and conversion.

•Generate leads through instant forms, landing pages, WhatsApp, call campaigns, and website enquiry forms.

•Work with the sales team to understand lead quality, site-visit status, booking conversions, objections, and follow-up gaps.

•Monitor daily budgets, lead volume, cost per lead, cost per qualified lead, cost per site visit, and return on ad spend.

•Create and test audience strategies, keywords, ad copies, property creatives, videos, carousels, lead forms, and landing-page messaging.

•Manage negative keywords, search terms, bid strategies, budgets, geographic targeting, and competitor campaigns in Google Ads.

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•Coordinate with website, CRM, and sales teams to ensure leads are captured accurately and assigned quickly.

•Build remarketing campaigns for website visitors, video viewers, lead-form openers, old leads, and prospects who have not booked a site visit.

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•Prepare weekly and monthly campaign reports with actionable insights and recommendations.

•Analyse lead quality by campaign, source, ad set, keyword, location, project, and sales outcome.

•Ensure campaigns comply with Meta and Google advertising policies, especially housing-related requirements.

•Keep updated with changes in Meta Ads, Google Ads, analytics, conversion tracking, and real-estate lead-generation practices.