Performance Media Planner & Data Analytic

5-7 Years

Not Disclosed

Job Description

Key Responsibilities

Plan, execute, and optimize performance media campaigns across digital platforms (bidding strategy, budget pacing, funnel-based optimization)
Coordinate with external media agencies and internal stakeholders to align on execution, budget, and reporting timelines
Track and report media metrics (ex. CPL, CTR, CVR) and business metrics (ex. ROAS, ROI)
Build and maintain Google Analytics (GA4) reporting and Looker Studio dashboards for stakeholder visibility
Manage business account structures (Facebook BM, Google MCC, TikTok Business Center), including access control and account hierarchy
Own end-to-end media/web/app tagging strategy (GTM, server-side tagging where applicable) and collaborate directly with the Dev team to ensure tracking accuracy
Manage CRM data flows, including data import/export, audience segmentation, and activation of audiences for media optimization (Custom/Lookalike Audiences, CRM match, ABI, etc.)
Ensure data accuracy and flag tracking/tagging discrepancies before figures are used in budget or executive decisions

Required Skills & Qualifications

Bachelor's or Master's degree in Marketing, Communications, Business, or related field.
5-7 years experiences in performance media planning & data analytic
Working knowledge of GA4 and hands-on Looker Studio dashboard building
Understanding of Facebook Business Manager, TikTok Business Center and Google MCC account structures
In-depth knowledge of web/app tagging, able to work directly with Dev teams
Experience managing CRM data and audience activation for media optimization
Familiarity with API integration between marketing/data platforms
Hands-on experience in performance media execution (Meta, Google/SEM, TikTok, LINE, Programmatic, Affiliate, Marketplace), including bid management and optimization
Strong multi-tasking ability across campaigns/platforms
Data-driven mindset connecting media metrics to business outcomes

Preferred