Performance Optimization Marketing

Key Responsibilities:

• In-House Campaign Execution & Scaling: Take full ownership of hands-on campaign setup, daily operation, scaling, and deep optimization across core ad channels (Facebook, TikTok, Google, LINE) to achieve business KPIs.

• Target Audience Strategy & Data Segmentation: Collaborate with planners to translate brand personas into actionable targeting strategies; define, segment, and test high-value custom/lookalike audiences and first-party data signals to continuously optimize acquisition efficiency and minimize audience overlap.

• Media Optimization: Establish best practices, test new optimization frameworks (A/B testing, automation rules).

• Reporting & Strategic Insights: Analyze funnel metrics and cohort performance to generate actionable insights and presentation-ready reports for leadership.

• Budget Allocation & Media Efficiency: Manage and dynamically balance media spending across channels to maintain cost efficiency while maximizing user acquisition.

Qualifications:

• 2–5 years of hands-on experience in performance marketing and digital ad optimization.

• Proven track record of managing substantial ad budgets across Facebook and Google Ads Manager. Experience with TikTok Ads and LINE Ads (LAP) is a strong plus.

• Technical proficiency in Google Tag Manager (GTM), Google Analytics 4 (GA4), and conversion tracking setup.

• Strong analytical mindset with high proficiency in Excel/Google Sheets and data visualization (LookerStudio).

• Excellent communication skills to work cross-functionally with planners, creative teams, and external agencies.

Remark: This position requires a criminal record information check prior consideration for employment to ensure safety and maintain standards of the organization.