PR Director (Attraction Business)

Position: PR Director (Attraction Business)

Lead Corporate Communications, Brand Reputation, and Strategic Public Relations for a Leading Attraction Destination. Our client are seeking an experienced and dynamic PR Director to shape and strengthen our corporate image, brand reputation, and stakeholder engagement. This role will lead all aspects of Corporate Communications, Public Relations, Media Relations, Brand Communications, and Crisis Management, ensuring a strong and consistent brand presence across all audiences.

Key Responsibilities:

• Develop and execute corporate communications and public relations strategies aligned with business objectives.
• Strengthen and elevate the organization's brand reputation through impactful storytelling and strategic communications.
• Lead media relations efforts, building strong partnerships with local and international media outlets.
• Drive PR campaigns, press events, brand launches, and strategic communications initiatives to increase brand awareness and visibility.
• Manage corporate messaging and ensure consistency across all communication channels.
• Lead crisis communication planning and response to protect and maintain the organization's reputation.
• Build and maintain relationships with government agencies, tourism authorities, business partners, local communities, and other key stakeholders.
• Partner closely with Marketing, Digital, Commercial, and Operations teams to deliver integrated communication strategies.
• Act as a trusted advisor to senior leadership on communication strategies, reputation management, and public affairs.
• Manage PR agencies, communication budgets, and internal communications resources to maximize effectiveness and ROI.
• Lead, coach, and develop a high-performing communications and PR team.

Qualifications:

• Bachelor's degree or higher in Public Relations, Communications, Marketing, Journalism, or a related field.
• Minimum 10 years of experience in Public Relations, Corporate Communications, Brand Communications, or related disciplines.
• At least 5 years of leadership experience managing teams and external agencies.
• Proven track record in corporate reputation management, brand building, and strategic communications.
• Strong experience in crisis communications and stakeholder management.
• Excellent relationship-building skills with media, government agencies, business partners, and industry stakeholders.
• Exceptional communication, presentation, and influencing skills.
• Strong business acumen with the ability to align communication strategies with commercial objectives.
• Fluent in English and Thai, both written and spoken.

Contact:

To express your interest in this role, please contact Ponpravee M. via email: [Confidential Information] or call 0926924469