Product Engineer - Product Planning

BYD THAILAND is looking for a Product Engineer (Product Planning) to support new product planning and launch activities in Thailand.

About the Role

This role will analyze market trends, customer needs, competitor products, specifications, and pricing while working closely with R&D, Sales, Marketing, Homologation, Quality, and other cross-functional teams.

Responsibilities

• Analyze Thai market trends, customer needs, competitor products, and applicable requirements to support new product planning.
• Define product targets and specifications with R&D based on market requirements and business objectives.
• Benchmark competitor products, specifications, features, pricing, and customer needs.
• Identify market gaps and provide recommendations for new product positioning and improvements.
• Coordinate new product planning, launch schedules, specifications, milestones, and open product decisions.
• Prepare feasibility, cost, and value assessments for new products, variants, features, and localization proposals.
• Coordinate product evaluation and validation activities with relevant internal teams.
• Provide product information and technical specifications to Sales, Marketing, and Training teams.
• Support product launch readiness by coordinating specifications, technical information, and cross-functional requirements.
• Work with Homologation, Quality, R&D, Production, Sales, and Marketing teams to identify and resolve product-related issues.
• Monitor market trends, technology developments, regulations, and competitor activities.
• Prepare product analysis, status updates, risk assessments, and recommendations for management.
• Perform other related tasks as assigned.

Qualifications

• Bachelor's degree or higher in Mechanical Engineering, Automotive Engineering, or a related field.
• Experience in automotive product engineering, product planning, product development, or a related field.
• Experience in new product planning or new product launch is an advantage.
• Proficient in English; Chinese language skills are an advantage.
• Advanced proficiency in Microsoft Office, especially Excel and PowerPoint.
• Strong analytical, market research, and problem-solving skills.
• Good understanding of vehicle products, specifications, customer needs, and market trends.
• Strong communication and cross-functional coordination skills.
• Good attention to detail and ability to manage multiple projects.
• Ability to work in a fast-paced and international environment.

Working Hours

Monday to Friday, 8:30 AM – 5:30 PM (1-hour lunch break)

Work Location

Vadhana, Bangkok (BTS Asoke, MRT Sukhumvit)