Business Measures
- Deliver consistent brand execution and campaign excellence for the Cetaphil core range – with primary accountability for Cleansers and Moisturiser – while supporting the broader DS portfolio through NPD rolling activation. Drive brand visibility, consumer engagement, and market share momentum through disciplined, insight-led marketing.
Scope of Responsibilities
1.Core Range Brand Management – Cetaphil Cleansers & Moisturizer
- Own the day-to-day brand management of the Cetaphil core range, with primary focus on the Cleansers and Moisturizers categories; serve as the dedicated brand custodian responsible for maintaining strategic consistency, product health, and portfolio vitality.
- Develop and implement the annual brand activation plan for the core range in alignment with the direction set by the Group Product Manager; translate strategy into clear execution priorities, campaign timelines, and channel-specific plans.
- Monitor core range performance on an ongoing basis – including sales trends, market share movements, category dynamics, and brand health indicators – and present regular performance updates with actionable recommendations to the Group Product Manager.
- Conduct structured competitive and consumer intelligence reviews for the Cleansers and Moisturiser categories; identify risks to current positioning and opportunities for differentiation and growth.
- Manage core range product documentation and master data, including product listings, specifications, and regulatory-related materials, to ensure operational accuracy and readiness across all channels.
2.Campaign Planning & Execution Leadership
- Lead the end-to-end planning and execution of integrated marketing campaigns for the Cetaphil Cleansers and Moisturiser portfolio across all relevant channels, including retail, pharmacy, digital, and e-commerce.
- Develop campaign briefs, creative strategies, and media investment recommendations aligned with the annual brand plan; manage agency and production partners to ensure all campaign outputs are on-strategy, on-time, and within approved budget.
- Actively lead campaign-related discussions in cross-functional meetings – including briefing sessions, creative reviews, and go-to-market planning – representing the brand with clarity and a clear point of view.
- Manage campaign performance tracking through structured pre-launch, in-flight, and post-campaign evaluation; prepare campaign evaluation reports with clear findings and improvement recommendations for review with the Group Product Manager.
- Oversee the development, quality control, and lifecycle management of all promotional materials, digital content, and sales toolkits for the core range; ensure timely refreshes and clearance of obsolete materials.
- Interpret market information, trend & market data into campaign execution.
3.NPD Rolling Activation Support
- Support the Group Product Manager in the commercial activation of new product launches within the Cetaphil DS portfolio; take ownership of assigned activation workstreams including trade preparation, promotional materials, and sales team briefings.
- Prepare launch activation toolkits – including channel strategy inputs, key account presentation materials, in-store visibility plans, and digital content – ensuring the sales team and trade partners are fully equipped for launch execution.
- Coordinate with Supply Chain, Trade Marketing, and the Sales team to ensure new products are listed, ranged, and activated on time across all agreed channels; track post-launch sell-out performance and flag issues to the Group Product Manager.
- Build familiarity with the NPD business case and launch rationale for each new product; contribute a market and consumer perspective during activation planning discussions to ensure launch plans are grounded in commercial insight.
4.Digital & E-Commerce Activation
- Execute digital and e-commerce activation plans for the Cetaphil core range across all relevant platforms, including social media, search, and online retail channels; manage content quality, brand presence, and promotional activity to plan.
- Manage brand content and product page quality on e-commerce platforms; ensure listings are accurate, visually consistent with brand standards, and optimized for search visibility and conversion.
- Track digital campaign and e-commerce performance using platform analytics and reporting tools; summarise findings and share optimisation recommendations with the Group Product Manager on a regular basis.
5.Cross-Functional Collaboration & Stakeholder Engagement
- Collaborate actively with the Sales, Trade Marketing, Medical Affairs, and Supply Chain teams to ensure brand strategy is consistently translated into field execution; provide timely briefs, tools, and context that enable cross-functional partners to act with confidence.
- Represent the Cetaphil core range brand in internal meetings, business reviews, and planning sessions; take a visible and constructive role in discussions, share a clear brand perspective, and follow through on agreed actions with accountability.
- Support the preparation of Joint Business Planning (JBP) materials and key account business review presentations in collaboration with the Group Product Manager and Sales team; participate actively in customer-facing discussions as required.
- Engage with the Medical Affairs team to support HCP engagement activities and the development of scientific communication materials that reinforce Cetaphil's clinical credibility in the Cleansers and Moisturiser categories.
6.Budget Management, Compliance & Governance
- Manage the assigned VM budget for the core range with discipline; track expenditure against plan, process purchase orders and invoices in accordance with Galderma's procurement and financial governance requirements.
- Ensure all marketing activities, materials, and communications comply fully with Galderma's internal policies, applicable regulatory requirements, and industry codes of practice; uphold zero compliance breach standards at all times.
- Contribute to the broader DS marketing team's capability and visibility by sharing campaign learnings, market insights, and best practices through internal team forums and, in due course, regional platforms.
Minimum Education, Knowledge, Skills, and Abilities
- Bachelor's Degree or above in Marketing, Business Administration, or a related discipline.
- Minimum 4–5 years experience in brand management or marketing management, ideally within FMCG, Consumer Health, or Dermatological Skincare; demonstrated experience managing a core brand range is required.
- Proven ability to independently plan and execute integrated marketing campaigns with measurable outcomes in sell-out, trial, or market share.
- Sound understanding of brand management principles including positioning, consumer segmentation, and campaign strategy; able to apply these to day-to-day brand decisions without requiring detailed direction.
- Comfortable working with market data (Nielsen, IRI, Kantar, or equivalent, IQVIA data ); able to interpret category and market share trends and translate findings into brand recommendations.
- Working knowledge of digital marketing, e-commerce platforms, and social commerce; experience managing content and activation on major retail and social platforms.
- Able to communicate confidently in cross-functional meetings; willing to express a brand point of view, ask questions, and contribute to discussions as a visible and active team member.
- Collaborative and able to influence cross-functional partners (Sales, Supply Chain, Trade Marketing, Medical Affairs) without direct authority.
- Fluent in English (written and verbal) for business communication, presentations, and reporting.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word); able to produce clear, well-structured presentations and reports independently.
- Well-organised with strong prioritisation skills; able to manage concurrent workstreams and meet deadlines consistently.
- Proactive and accountable; identifies challenges early, escalates appropriately, and follows through on commitments.
