Product Manager (FMCG / Consumer Products) Location: Bangkok Industry: FMCG / Consumer Goods An exciting opportunity for an experienced Product Manager to lead product innovation and category growth within a well-established consumer products business. This role is responsible for driving both New Product Development (NPD) and Marketing Strategy, working closely with cross-functional teams, suppliers, and commercial partners to deliver business growth and market success.
Key Responsibilities
New Product Development
- Lead end-to-end product development initiatives, including core products, seasonal launches, and special collections.
- Collaborate with manufacturing partners and suppliers to develop products aligned with market opportunities and consumer needs.
- Develop sales forecasts, pricing strategies, and commercialization plans for new products.
- Conduct product training sessions for sales teams and trade partners.
- Evaluate market trends, consumer insights, and competitive activities to identify growth opportunities.
- Monitor product performance, sales results, and profitability, providing recommendations for improvement.
- Develop annual category plans and product portfolio strategies.
Marketing Strategy & Execution
- Conduct market research and competitive analysis to support strategic business decisions.
- Plan and execute integrated marketing campaigns across online and offline channels.
- Develop marketing communication materials, including key visuals, promotional materials, and in-store activation tools.
- Manage marketing budgets and track campaign effectiveness and return on investment (ROI).
- Lead cross-functional projects from concept development through successful implementation.
Qualifications
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- Minimum 5 years of experience in Product Management, Brand Management, or Marketing within FMCG, Consumer Products, Healthcare, Personal Care, Baby Care, or related industries.
- Strong experience in New Product Development (NPD), product lifecycle management, and category management.
- Proven track record in developing and executing successful marketing campaigns.
- Experience in pricing strategy, sales forecasting, budget management, and P&L analysis.
- Strong analytical skills with the ability to translate data into actionable business insights.
- Proficient in market research, consumer analysis, and competitive assessment.
- Strategic thinker with a hands-on and results-oriented approach.
- Strong project management and execution capabilities.
- Excellent communication, presentation, and stakeholder management skills.
- Collaborative and able to work effectively across multiple functions.
- Creative problem-solver with strong attention to detail.
- Good command of both Thai and English.
