Product Marketing Assistant Manager (Retail sports & lifestyle brand)

thai outdoor group (tog)

Fresher

Thailand

Posted 20 hours ago

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Job Description

Role Summary

Product Marketing Asst Manager role is responsible for driving product innovation, joint go-to-market execution, co-marketing initiatives, and strategic partnership growth. The role works cross-functionally with Product, Marketing, Sales, and external partners to design, launch, and scale products that deliver measurable business outcomes.

Key Responsibilities

A. Product Strategy & Partner Integration

Identify, evaluate, and onboard strategic partners that enhance product strategy.
Co-create or integrate partner-driven features, content, or technology.
Align partner offerings with product roadmap and customer needs.
Manage integration strategies (API, platform, ecosystem).

B. Go-to-Market (GTM) Strategy

Build joint GTM plans for new product launches.
Lead co-branded marketing and PR activities.
Align partner and internal marketing calendars.
Support sales teams with launch materials, messaging, and enablement.

C. Marketing Partnerships & Brand Growth

Execute co-marketing campaigns (webinars, case studies, events, digital).
Expand brand reach via partner channels and audiences.
Strengthen product positioning through credible brand associations.
Manage partner brand guidelines and co-branding assets.

D. Relationship & Stakeholder Management

Serve as the main liaison between product, marketing, sales, and partners.
Maintain long-term partnerships with regular business reviews.
Resolve conflicts and drive alignment across teams.
Manage partner expectations and deliverables.

E. Data, Insights & Performance

Track partnership KPIs (leads, revenue, product usage, engagement).
Analyze customer insights and market data to inform strategy.
Optimize partnership performance and propose new growth opportunities.
Monitor competitive landscape and industry trends.

F. Commercial & Business Growth

Support revenue targets through partner channels.
Build business cases for new partnership investments.
Lead negotiations on co-marketing budgets, commercial terms, and product commitments.
Drive cross-sell, upsell, bundling, and ecosystem monetization opportunities.

G. Internal Enablement

Train internal teams on partner solutions and integrated value propositions.
Develop playbooks, brand guidelines, and partnership onboarding materials.
Drive cross-functional alignment across Product, Marketing, Sales, Legal, and Ops.

Skills & Competency Profile

Core Competencies