Product & Trade Marketing Specialist

Key Responsibilities:

• Develop channel strategy and trade plans for Open Trade together with Sales & Marketing leaders
• Analyze sell-in & sell-out data by SKU / customer / region to generate insights and action plans
• Manage BTL / trade marketing budget for Open Trade to ensure effective ROI
• Monitor the marketing strategies and market dynamics of competitors, adjust our strategies in a timely manner, and ensure the company's competitive advantage
• Coordinate with Sales and other cross functional teams to create trade marketing campaigns including brand campaigns, loyalty programs, promotional activities that deliver customized value propositions
• Drive brand awareness and profitability through the execution of distribution, promotion and pricing strategies and visibilities at end-consumer levels to achieve sales target and identify opportunities for upselling, cross-selling, and expansion with aim at maximizing sales
• Coordinate with creative agencies, and suppliers to ensure timely and high-quality production
• Manage the artwork archive and version control system to support efficient creative operations

Qualifications:

• Bachelor's or Master's degree in Business Administration or related field
• Minimum 3-8 years in Trade Marketing (Traditional trade) in FMCG
• Experience in Route-to-Market & distributor management, numeric / weighted distribution growth, and trade promotion planning
• Data-driven mindset: able to work with sell-in, -ut reports and channel insights
• Strong collaboration, communication (Eng /TH), and project management skills
• Monitor and evaluate the effectiveness of trade promotions and in-store promotions and identify opportunities for upselling, cross-selling, and expansion with aim at maximizing sales for assigned accounts to achieve sales target
• Monitor the marketing strategies and market dynamics of competitors, adjust our strategies in a timely manner, and ensure the company's competitive advantage
• Have own car and available to work in upcountry