Role Purpose
This role drives SCG's talent acquisition and employer branding strategy for Chinese-speaking marketsprimarily mainland China and Thailandby enhancing brand visibility, building trust with Mandarin-speaking audiences, and turning targeted engagement into strong talent pipelines. It covers both strategic outreach and hands-on recruitment for Mandarin-speaking professionals across business units. Additionally, the role supports youth programs, internships, university relations, and key initiatives that enhance SCG's China-ready employer brand.
Key Responsibilities
1. Strategic Talent Acquisition (Chinese-Speaking Talent Focus)
- Tailor and execute job posting campaigns across China-focused platforms (WeChat, Liepin, embassy channels, student associations, C9 universities).
- Source, screen, and shortlist candidates who are native Chinese speakers or Thai bilinguals with Mandarin capability.
- Build partnerships with Thai embassies in China, Chinese community groups in Thailand, alumni networks, and university programs.
- Maintain and grow the China-Ready CV Pool segmented by skill, language capability, and job function.
- Ensure compliance with SCG hiring policies while localizing experience for Chinese-speaking candidates and job-based selection standards.
2. Employer Branding Development
- Localize SCG's Employer Value Proposition (EVP) for Mandarin-speaking audiences, in line with Organization of Possibilities and Two-Home Culture narratives
- Launch and manage SCG's WeChat Employer Account, aligning content with Chinese talent behavior and cultural context
- Create content (MandarinThai/English) and coordinate production of bilingual campaign materials: testimonials, intern stories, leadership messages
- Track Net Promoter Score (NPS) and brand sentiment among Chinese-speaking candidates and interns (aligned with NPS targets)
- Support employer branding activities, e.g., case competition program, internship program, manage outreach for ChinaThailand internship, and strengthen partnerships with universities, C9 institutions, and student associations.
- Lead SCG's presence in case competitions, campus workshops, talent talks, career roadshows, and embassy-led fairs.
- Create bilingual materials and collaborate with Chinese-speaking interns to produce Mandarin-language content for social media and campus branding.
3. Channel Management & Reporting
- Manage content, posting activities, and monitor performance across WeChat and other local Chinese platforms
- Track performance metrics (reach, engagement, follower growth, CV pool growth) using language-based segmentation
- Provide monthly analytics reports and quarterly executive summaries to the Head of TA&EB
- Drive talent database visibility for internal business units needing Chinese-speaking candidates
4. Stakeholder Engagement & Strategic Workforce Alignment
- Liaise with relevant BU HRs to map future demand for Mandarin-speaking roles
- Lead quarterly talent briefings with key stakeholders (CHR Director and VP CA) on CV pool health and emerging candidate trends
- Support onboarding and experience for Chinese-speaking interns and new hires
Qualifications & Requirements
- Education: Bachelor's or Master's in Chinese Studies, International Business, International Relations, HR, or related field
- Languages: Fluent in Mandarin (HSK 5 or native equivalent) + Thai or English proficiency
- Experience: 03 years in Talent Acquisition, Employer Branding, or International Recruitment
- Digital Fluency: Familiar with WeChat and job board operations (e.g., Liepin)
- Soft Skills: Cultural agility, storytelling mindset, analytical thinking, relationship management, and event coordination
- Preferred: Experience studying/working in China, experience hiring bilingual/China-focused roles, familiarity with campus activities or youth programs
