Regional Brand & Marketing Strategy Manager

Key Responsibilities

• Data-Driven Brand Strategy: Translate regional market research, food delivery app data, and consumer behavioral analytics into actionable brand positionings and campaign blueprints.
• Regional Campaign Localization: Oversee marketing strategies across China and SEA markets (e.g., Singapore, Malaysia, Indonesia). Adjust cross-cultural messaging to match local taste profiles, digital ecosystems, and societal media compliance.
• Media & Narrative Architecture: Lead global media communication strategies, orchestrating PR pipelines, regional influencer outreach programs, and high-stakes media interactions for product launches.
• Performance Monitoring & Visual Reporting: Build visual dashboards, compile data-driven post-mortem reports on campaign ROI, and present narrative insights directly to c-suite stakeholders to justify marketing spend.
• Stakeholder & Agency Management: Manage regional creative, PR, and media buying agencies, ensuring creative assets meet localized KPI targets.

Job Requirements

• Education: Bachelor's or Master's degree in Marketing, Global Media, Mass Communications, Business Analytics, or a related field.
• Experience: 4 to 6 years of proven experience in brand management, regional marketing, or corporate strategy-ideally within the F&B, hospitality, or fast-moving consumer goods (FMCG) sectors.
• Data Skills: Exceptional ability to interpret market data, perform basic data extraction, and use data-visualization techniques to inform storytelling (experience with Google Analytics, Tableau, or SQL is a strong advantage).
• Communication Skills: Superior editorial background with a demonstrated ability to navigate complex, cross-border corporate communication goals and handle crisis management effectively.