Regional Marketing Director, APAC

As the Regional Marketing Director, APAC, this role is responsible for defining and leading the regional marketing strategy to accelerate sustainable growth, strengthen customer relevance and drive market leadership across the region.

The role serves as the strategic marketing leader for the region, partnering closely with Cluster Managing Directors, Commercial leaders, Global Marketing, R&D and other functional stakeholders to identify growth opportunities, shape portfolio and segment strategies, and enable superior customer experiences across all routes to market. Leading a team of regional marketing specialists and providing functional leadership to cluster marketing teams, the Regional Marketing Director drives the strategic marketing agenda. The role is accountable for bringing global marketing strategies to life within APAC while ensuring relevance to local market needs, customer segments and commercial priorities. The role will lead marketing as a commercial growth driver, with particular emphasis on digital and e-commerce capability

MAIN RESPONSIBILITIES & SCOPE

. Define and lead the regional marketing priorities and annual strategic marketing plan aligned with business growth ambitions.

. Identify long-term growth opportunities through customer, market, channel and competitive insights.

. Partner with regional commercial leadership to translate business priorities into actionable marketing programs and growth initiatives that translate into commercial impact

. Drive adoption of digital channels, digital marketing capabilities and analytics-led decision making.

. Support local market teams in identifying and prioritizing the most effective customer touchpoints especially through the digital and e-commerce enablement

. Lead market development initiatives and segment strategies across industrial, artisanal and emerging customer segments.

. Oversee the regional brand portfolio strategy across priority brands and customer segments Coordinate execution of global brand initiatives and support premiumization efforts across markets.

. Partner with global teams to deploy marketing technology platforms, tools, processes and best practices.

. Partner with Commercial and R&D teams to identify innovation opportunities that address evolving customer needs.

. Support customer-led innovation programs and successful commercialization of new solutions.

. Lead regional sustainability value propositions and business development initiatives in partnership with key customers.

. Lead and develop the regional marketing organization, fostering a high-performing, impactful and customer-focused culture Provide functional leadership, coaching and strategic guidance to cluster marketing leaders across APAC.

. Build marketing excellence, digital capabilities and best-practice sharing across markets.

. Monitor return on marketing investment and ensure resource deployment supports strategic growth priorities.

. Drive accountability through regular performance reviews and business impact assessment

. Scope covers all clusters and markets across the APAC region As Marketing Director, drive and support achievement of the financial KPIs for the region

EDUCATION, LANGUAGE, SKILLS & QUALIFICATIONS

. Bachelors degree required Masters Degree in Marketing or related field is an advantage

ADDITIONAL CONSIDERATIONS OR COMMENTS

. Travel requirements: 30% Specify the estimate % of travel time for the job

ESSENTIAL EXPERIENCE & KNOWLEDGE / TECHNICAL OR FUNCTIONAL COMPETENCIES

. Min 10-15 years of relevant marketing experience

. Strong understanding of Food, FMCG, or ingredient-based and commodity-driven industries

. Proven ability to operate in context of regional APAC market dynamics

. Ability to rapidly build and deepen contextual insight

. Strong analytical and problem-solving capability

. Proven ability to deliver digital and e-commerce strategy, customer acquisition and channel strategy

. Ability to steer commercially-driven marketing, linking marketing to business performance

LEADERSHIP COMPETENCIES & PERSONAL STYLE

. High learning agility with curiosity to learn and understand

. Ability to drive commercial results, even in complex and ambiguous operating environment

. Balances strategic thinking with practical execution to deliver results

. Demonstrate BC Leadership Behaviors