Regional Marketing Manager

Job Description: Regional Marketing Manager – Thailand & Philippines

Location: Bangkok, Thailand (covering TH/PH)

Department: Marketing

Employment Type: Full-Time

About Darwinbox

Darwinbox is Asia's fastest-growing HR technology platform, designing the future of work by building the world's best HR tech, driven by a fierce focus on employee experience and customer success, and continuous, iterative innovation. We are the preferred choice of 1,000+ global enterprises to manage their 4 million+ employees across 130+ countries.

Darwinbox's new-age Human Capital Management (HCM) suite competes directly with local and global enterprise technology leaders (such as SAP, Oracle, and Workday). We serve notable clients ranging from large conglomerates to tech unicorns—including Nivea, Starbucks, DLF, JSW, Adani Group, Crisil, CRED, Vedanta, Mahindra, Glenmark, Gokongwei Group, Mitra Adiperkasa, EFS Facilities Management, VNG Corporation, and many more. Our vision of building a world-class product company from Asia is backed by marquee global investors like Microsoft, Salesforce, Sequoia Capital, TCV, KKR, and Partners Group.

Role Overview

We are seeking a high-performing, growth-oriented Regional Marketing Manager (TH/PH) to drive pipeline generation, customer engagement, and brand dominance across Thailand and the Philippines.

In this dynamic Individual Contributor role, you will bridge strategic marketing planning with end-to-end field execution. You will build and run integrated regional plans combining Field & Events Marketing, Customer Marketing, and Account-Based Marketing (ABM) while aligning closely with central digital and outbound motions. Working hand-in-hand with Sales, Customer Success, Key Account Managers (KAMs), and Regional Growth teams, you will directly and indirectly influence regional revenue, market share, and pipeline achievement.

Key Responsibilities:

1. Integrated Regional Strategy & Pipeline Ownership

• Holistic Marketing Planning: Formulate and execute comprehensive regional marketing plans for TH and PH that integrate brand, field marketing, digital campaigns, and outbound motions to complement central marketing functions and hit regional numbers.
• Pipeline & Revenue Impact: Maintain a data-driven approach to track, analyze, and optimize campaign performance against marketing-generated and marketing-influenced pipeline metrics.
• Digital & Outbound Synergy: Demonstrate a deep understanding of inbound/digital engines and outbound sales motions, ensuring field initiatives directly accelerate lead velocity and pipeline conversion.

2. Events & Field Marketing Execution

• Leadership & Thought Leadership Programs: Conceptualize, position, and execute high-touch events (tradeshows, executive roundtables, masterclasses, webinars, and bespoke experiences) that engage C-suite and HR leaders.
• End-to-End Campaign Delivery: Manage full event lifecycles, lead nurture flows, and post-event follow-up mechanisms across internal sales teams, with a strong focus on execution in Thailand and the Philippines.
• Strategic Partnerships: Build and nurture relationships with key industry associations, HR federations, and regional vendors to establish Darwinbox as the undisputed category leader in the HCM space.
• Budget & ROI Management: Efficiently manage regional marketing budgets with continuous tracking of designated KPIs and ROI.

3. Customer Marketing & Local Advocacy

• Retention & Growth Programs: Design customer engagement initiatives supporting onboarding, adoption, cross-sell/upsell, and retention across TH and PH accounts.
• Local Social Proof & Storytelling: Partner with the Customer Marketing Lead to build a robust regional pipeline for customer case studies, video testimonials, and executive client quotes tailored to local enterprise use cases.
• Localized Communications: Collaborate with central communications to adapt global narratives into hyper-localized content that deepens client trust and brand affinity.

4. Account-Based Marketing (ABM)

• Tiered ABM Execution: Partner with Sales, CS, and KAM teams to identify high-value target accounts and launch tailored ABM programs.
• Hyper-Personalized Campaigns: Deliver multi-channel ABM campaigns utilizing localized content, exclusive events, personalized messaging, and coordinated outbound sales touches tailored to buying committee personas.
• Account-Level Tracking: Monitor, report, and optimize campaign engagement and pipeline impact at the account level.

Qualifications & Skills:

Experience

• 6+ years of progressive B2B marketing experience within SaaS, enterprise software, or technology environments.
• Hands-on experience building and managing regional B2B marketing programs across Southeast Asia, with direct exposure to Thailand and/or the Philippines.
• Proven track record of directly or indirectly influencing regional pipeline goals and revenue metrics.

Key Skills & Competencies:

• Funnel & Pipeline Mechanics: Deep operational understanding of B2B buying cycles, digital channels, outbound sales motions, and pipeline forecasting.
• Strategic Yet Hands-On: Ability to build high-level marketing strategies while executing field events, content localization, and vendor coordination with sharp attention to detail.
• Cross-Functional Influence: Exceptional stakeholder management and communication skills to collaborate effectively with Sales, Customer Success, Corporate Comms, and Global Marketing teams.
• Data-Driven Mindset: Strong analytical framework to draw insights from marketing data, optimize campaigns, and present performance metrics to senior leadership.

Technical Skills & Languages:

• Familiarity with enterprise marketing and sales tech stacks (e.g., HubSpot, Clay, Salesforce, Gainsight, or ABM platforms) is a strong plus.
• Language Proficiency: Native or working proficiency in Thai is required for local execution and agency management.