Our client, a leading global gaming company is seeking a Regional Marketing Specialist to drive localized marketing initiatives and community engagement in Thailand.
This role is ideal for someone who is deeply passionate about MOBA games, understands the Thai gaming landscape, and has hands-on experience in marketing or community management within the gaming or esports industry.
Key Responsibilities
Local Marketing & Campaign Execution
- Execute localized marketing campaigns in collaboration with regional and global teams
- Coordinate online and offline activations, including content production and events
- Manage relationships with local KOLs / influencers (briefing, content tracking, go-live execution)
- Maximize campaign impact by repurposing influencer-generated content across channels
Social Media & Community Management
- Manage official social media platforms for the Thailand market (e.g., Facebook, TikTok, YouTube)
- Create engaging, locally relevant content aligned with gaming trends and player interests
- Interact with the player community, respond to feedback, and maintain a positive environment
- Collect and report player insights to internal stakeholders
Market Insights & Strategy
- Monitor trends within Thailand's MOBA and esports ecosystem
- Analyze player sentiment and competitor activities
- Provide actionable insights to support campaign planning and optimization
Crisis Monitoring & Support
- Track community sentiment and flag potential issues in real time
- Support crisis communication processes and SOP improvements
Requirements
- Thai speaker with professional working proficiency in English
- Strong passion for MOBA games, with solid understanding of gameplay and community behavior
- Minimum 3 years and above of experience in marketing, community management, esports, or gaming industry
- Experience working with influencers / KOLs and external partners
- Strong understanding of Thai gaming culture and digital platforms
- Excellent coordination and communication skills
