Regional Sales Manager (North) Waters

POSITION SNAPSHOT

Location: Thailand

Company: Nestlé Waters

Full-time

Bachelor's degree in marketing, Business Administration or related field; with at least 2 years experience in Regional Sales Manager position or 4 years of experience in Area Sales Manager position.

Good command of English level

A DAY IN THE LIFE...

• Lead and manage Waters sales force and distributors within the assigned region to achieve volume, value, distribution, and numeric & weighted distribution targets.
• Translate national Waters strategy into actionable regional execution plans across GT, TT, OOH, and Key Regional Accounts
• Cascade regional sales targets, ensuring each salesperson has clear KPIs aligned with Waters objectives.
• Monitor daily/weekly/monthly sell‑out performance and provide corrective action to close gaps
• Ensure strong field execution including distribution, availability, pricing compliance, POSM deployment, display execution, and activation roll‑out. (Based on merchandising & POP oversight)
• Conduct routine market visits to check execution quality, competitive landscape, and identify growth opportunities.
• Manage and optimize territory planning, route productivity, and call efficiency to maximize coverage
• Perform full distributor management: recruitment, performance review, capability development, and termination as required, in partnership with Channel/Account teams.
• Lead Joint Business Planning (JBP) and quarterly business reviews with key regional customers.
• Strengthen relationships with regional modern trade partners and top wholesalers to boost sell‑in/sell‑out performance.
• Execute regional promotional campaigns within assigned budgets and validate ROI.
• Ensure all promotions and visibility programs align with Waters brand guidelines.
• Manage regional TTS/visibility budgets effectively and ensure proper spending tracking.
• Ensure prompt customer payments and reduce risks of bad debts through strong credit governance.
• Coach, mentor, and develop regional sales team to uplift Waters sales capability and excellence.
• Lead performance management, succession planning, and capability building.
• Build a high‑performance culture rooted in discipline, accountability, and customer focus.
  
  

ARE YOU A FIT

• Bachelor's degree in marketing, Business Administration or related field; with at least 2 years experience in Regional Sales Manager position or 4 years of experience in Area Sales Manager position.
• Understand all sales functions i.e., Trade Marketing, Customer, Field Sales
• Strong experience in Team and Field Sales Management, Distributor Management Best Practice, Market Intelligence and Channel/Shopper Trends
• Good knowledge of channel structure and opportunities in the region