Regional Sales Manager (Phuket)

We are looking for a commercially driven and experienced sales leader to lead and grow our business in Phuket and the Southern region, with a strong focus on the HORECA (Hotels, Restaurants & Bars) market.

The core purpose of this role is to drive regional sales performance, develop the sales team, expand key accounts, and strengthen Wine Pro's market presence through effective sales execution and long-term customer partnerships.

Key Responsibilities

• Lead and drive regional sales performance to achieve revenue, margin, and growth targets
• Manage, coach, and develop the regional sales team
• Develop and execute regional sales plans, account strategies, and market priorities
• Acquire and grow high-revenue hotel, restaurant, and key HORECA accounts
• Drive portfolio penetration, including share of wine list, product mix, and by-the-glass placements
• Build and maintain senior-level relationships with Owners, GMs, F&B Directors, Sommeliers, and key decision-makers
• Negotiate pricing, commercial terms, contracts, and strategic agreements
• Monitor sales performance, pipeline, customer activity, and market opportunities
• Ensure effective execution of sales programs, promotions, and new product launches
• Manage key account retention and contract renewals
• Work closely with Management and other departments to support regional business growth

Qualifications

Experience

• Proven experience in sales management within HORECA, wine & spirits, FMCG, or a related industry
• Strong track record in achieving sales targets and growing regional business
• Experience managing and developing a sales team
• Established network within the hotel and restaurant industry, particularly in Phuket and the Southern region
• Strong experience in key account management and commercial negotiations
• Bachelor's degree required
• WSET Level 2–3 or strong wine knowledge preferred

Skills

• Strong leadership, coaching, and team management skills
• Strong negotiation and objection-handling skills
• Strategic account planning and commercial decision-making
• Ability to sell value, not just price
• Strong analytical skills with the ability to manage sales performance and priorities
• Commercially disciplined, results-driven, and confident in senior-level meetings
• Excellent relationship-building and communication skills

Location: Phuket

Salary: Negotiable

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