Regional Sales Manager

Responsibilities:

• Develop and implement sales strategies to achieve regional sales targets.
• Develop & ensure implementation of strategy to win the competition (identify market opportunity & growth, Develop customer & consumer strategy)
• Compile and analyse all information/ data be useful for sales business including a summary report of sales operation.
• Monitor and oversee subordinates to efficiently perform following performance objectives as agreed.
• Forecast and responsible for the agreed volume (actual VS forecast), Analyse variances and take corrective action for missed forecast.
• Develop system, processes, and way of working with other Regional Sales Managers, in coordination with Sales Director.
• Make decision and solve problem which are under scope of responsibility and authority of decision.
• Be a role model in terms of attitude, ethics and professional conduct.
• Enhance Sales team's competencies by direct coaching, motivating and evaluating performance
• Manage company supply chain strategy
• Develop / manage preferable distributors, Leading business review with distributors
• Manage stock and stock coverday at distributors
• Allocate and monitor commercial budget in specific region
• Analyze market trends, customer needs, and competition to identify opportunities for growth.
• Build and maintain strong relationships with key customers and stakeholders.

Qualifications

• Bachelor's degree or higher in any field
• Minimum 7 years in FMCG, with at least 5 years in Sales Leadership role
• Experience in Alcoholic Beverage industry is preferred
• Proven track record of delivering sustainable sales growth and market expansion
• Strong leadership capability with ability to inspire teams, navigate challenges, and drive performance under pressure
• Demonstrated ownership mindset, accountability, and ethical decision-making
• Strong analytical skills with ability to translate data into strategic actions
• Excellent stakeholder management and relationship-building skills
• Experience managing sales budgets, forecasts, and performance tracking
• Self-aware leader who actively seeks feedback and continuously improves leadership effectiveness
• Demonstrates curiosity and learning agility, staying close to market trends, customer insights, and new ways of working
• Demonstrates the ability to use AI tools effectively, develop clear prompts, critically assess outputs, and incorporate AI into workflows to enhance efficiency and quality.