ROV Marketing Campaign PIC

[About the Role]

ROV is a national-level mobile MOBA, consistently among the top competitive mobile titles in the market by playerbase. This role is not a campaign executor running through a checklist, you will be the empowered owner of a portfolio of ROV's campaigns, running each one end-to-end from strategy through creative, media, and impact assessment. You will report directly to the Thailand Marketing Lead, working closely with product team and esports team, with the authority to mobilise local KOL, community, esports, and design resources, backed by Garena's local market expertise.

[Job description]

Campaign Strategy & Planning

• Own assigned campaigns end-to-end, from planning and execution to reporting.
• Translate campaign briefs and objectives from the Marketing Lead into actionable campaign strategies.
• Develop the campaign’s strategic direction, including big ideas, concepts, audience insight, message hook, and creative angle.

Creative, Media & Execution

• Own creative direction, including campaign tone, key visuals, copy direction, and content quality.
• Plan campaign channels across owned, paid, and earned media.
• Prepare content briefs, review creative outputs, and ensure all materials are ready before publishing.
• Monitor campaign performance during execution and adjust tactics to meet KPIs.

Cross-Functional & Budget Management

• Coordinate with Designers, KOL, Community, Events, and other relevant teams to deliver campaign requirements.
• Manage campaign budget, including planning, tracking, and ensuring spending stays within allocation.

People Management

• Manage 1–2 campaign supporters by delegating tasks, providing guidance, and supporting their development.

Deliverables

• Deliver campaign plans, content plans, and post-mortem reports.
• Share campaign learnings and insights to support future campaign playbooks and team improvement.

[Requirements]

• Background

Must-Have

• Experience in marketing campaign planning, brand marketing or content marketing.
• Experience managing campaign execution from brief to launch, including coordinating with creative, media, or cross-functional teams.
• Understanding of social media platforms, content formats, and audience engagement.
• Experience working with performance metrics such as reach, engagement, views, clicks, conversion, or campaign KPIs.

Good-To-Have

• Experience working with KOLs, influencers, creators, or community teams.
• Experience managing paid media or working with media agencies.
• Experience leading small teams, interns, or campaign supporters.

• Job-Related Skills

Must-Have

• Campaign Strategy: Able to turn campaign objectives into clear strategy, target audience, key message, marketing tactics, and execution plan.
• Project Management: Able to manage timelines, deliverables, stakeholders, and campaign launch readiness.
• Creative Direction: Able to develop campaign concepts, or have strong creative judgement in making creative direction.

Good-To-Have

• Data-Based Learning: Able to turn post-campaign results into practical learnings for future campaign improvement.

• Game Passion

Must-Have

• Strong passion in gaming industry
• Active RoV players playing RoV at least 3 days on a weekly basis
• If not an active RoV player, used to be very active RoV players, having records of playing >30 games for 2 consecutive months and used to be Conqueror rank before.

[AI Adoption]

• Must-Have: Actively follow AI news and have track records for building tools from AI to solve real problems at work place.
• Good-To-Have: Understanding concepts of Open Claw and agent connectors.