Sales Director

About This Role

The Sales Director is a senior leadership position responsible for driving the overall business strategy, revenue growth, profitability, and market expansion for the Construction/Building Materials division. This role oversees sales, operations, product portfolio, channel management, and P&L ownership. The Business Head will work closely with the CEO/Board to ensure strategic alignment and deliver sustainable business performance.

Responsibilities

• Develop and execute business strategy to achieve revenue, margin, and market-share goals.
• Conduct market analysis to identify growth opportunities in construction and building materials segments.
• Define long-term plans for product diversification, capacity expansion, and digital transformation.
• Own complete P&L accountability for the business.
• Manage budgeting, forecasting, pricing strategies, and financial performance.
• Optimize cost structures in procurement, manufacturing, and distribution.
• Lead sales teams to achieve volume and value targets across B2B, B2C, project, and dealer channels.
• Strengthen dealer/distributor network and key-account relationships (contractors, developers, architects).
• Oversee marketing initiatives, branding, product promotion, and channel programs.
• Coordinate with manufacturing plants for production planning, quality control, inventory, and dispatch.
• Improve operational efficiency, safety, and compliance across the supply chain.
• Ensure timely product availability with optimal working-capital utilization.
• Build, mentor, and manage cross-functional teams (Sales, Operations, Marketing, Finance).
• Foster a performance-driven culture with clear KPIs and accountability.
• Lead talent development and succession planning.
• Collaborate with leadership on corporate strategy, investment decisions, and expansion plans.
• Maintain strong relationships with suppliers, partners, government bodies, and industry associations.

Qualifications

• Bachelor's Degree in Engineering, Business, Construction Management, Supply Chain, or related fields.
• MBA or equivalent postgraduate degree preferred.
• 10–20+ years of experience in Construction Materials, Building Materials, Cement, Steel, Paints, Tiles, Sanitaryware, Adhesives, or related industries.
• Minimum 5 years in a senior management or business leadership role.
• Proven track record of managing P&L, large sales teams, and nationwide operations.
• Strong business acumen and strategic planning abilities
• Deep understanding of construction industry ecosystems
• Expertise in dealer/channel development and key account management
• Strong financial & analytical skills
• Leadership, negotiation, and stakeholdermanagement abilities
• Excellent communication and decisionmaking skills