Job Description

Business: Luxury Condominium Development with an Integrated Wellness Concept

Location: [Bangkok]

Role Purpose

Lead the project's sales strategy and team to achieve sales, revenue, and ownership transfer targets. Communicate the value of luxury living and integrated wellness offerings while delivering a customer experience that reflects the brand's standards.

Key Responsibilities

1. Sales Strategy and Performance

Develop monthly, quarterly, and annual sales plans, targets, and budgets.
Analyze market conditions, competitors, customer segments, and buyer demand to shape sales strategies throughout the project lifecycle.
Recommend pricing, sales terms, and promotions in collaboration with management, balancing revenue, profitability, and brand positioning.
Oversee the sales process from initial inquiry and reservation through contract signing and ownership transfer, minimizing cancellations and delays.

2. Team Leadership and Development

Lead the sales team, establish individual targets, monitor performance, and provide ongoing coaching.
Develop the team's product knowledge, consultative selling skills, negotiation capabilities, and luxury customer service standards.
Establish consistent standards for project presentations, property tours, customer follow-up, and closing.
Recommend team structures and incentive schemes aligned with business objectives.

3. Luxury and Wellness Positioning

Translate the project's design, quality, privacy, services, and wellness features into compelling benefits for target buyers.
Collaborate with project development teams and wellness specialists to ensure sales information accurately reflects the facilities and services delivered.
Create presentations and property tour experiences that demonstrate how the project supports residents well-being.
Ensure wellness benefits are communicated accurately, with health-related claims supported by appropriate evidence.

4. Client Relationships and Sales Channels

Manage key clients and high-net-worth buyers purchasing for personal use or investment.
Build and manage relationships with agents, brokers, and strategic partners serving target customer segments.
Develop referral opportunities and targeted customer engagement activities in collaboration with marketing.
Lead major negotiations and resolve issues affecting buyer confidence or purchase decisions.

5. Sales Analytics and Cross-functional Collaboration

Use CRM systems to track leads, sales opportunities, customer engagement, and sales forecasts.
Analyze channel performance, conversion rates, and reasons for lost sales.
Coordinate with marketing, finance, legal, and customer service teams to support a seamless purchasing and ownership transfer process.
Report sales results, risks, and improvement recommendations to senior management.

Qualifications

Bachelor's degree or higher in Business Administration, Marketing, Real Estate, or a related field.
At least 8 years of real estate sales experience, including at least 3 years in sales team management.
A proven track record of managing sales for luxury or high-end condominium developments.
Strong understanding of high-net-worth buyers, with excellent consultative selling, negotiation, and relationship management skills.
Ability to develop sales plans, analyze performance data, manage budgets, and use CRM systems.
Strong communication skills in Thai and English.
Experience in wellness residences, branded residences, or luxury hospitality is an advantage.
An established network of agents and clients in the luxury property market is an advantage.

Core Competencies

Leadership and team development
Strategic thinking and commercial acumen
Negotiation and sales closing
Customer insight and luxury service standards
Data-driven decision-making and accountability for results

Key Performance Indicators

Net sales, contracted sales value, and ownership transfers against targets
Average selling price and discounts within approved parameters
Lead-to-reservation and reservation-to-contract conversion rates
Cancellation rates and time to close
Sales forecast accuracy
Sales team performance and agent channel effectiveness
Customer satisfaction and referral sales
Specific KPI targets will be established based on project pricing, unit inventory, and sales phase.