Sales Director (Sports)

We're hiring: Sales Director (Sports)

Location: Bangkok (Rama 3), Thailand (on-site)

At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 62 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.

Key Responsibilities:

• Develop and execute the overall offline sales strategy, annual sales plan and commercial roadmap to achieve revenue, profitability and growth targets for the Sports Category.
• Lead sales performance across key offline channels, including department stores, specialty retailers, golf clubs/pro shops, outlets and other strategic retail partners.
• Build and strengthen senior-level relationships with key business partners and decision-makers to identify new commercial opportunities and secure stronger market presence.
• Lead negotiations with partners on commercial terms, sales targets, shop locations, selling space, new counters/shop-in-shops, renovations and expansion opportunities.
• Proactively identify and acquire additional shop space, new doors and strategic sales locations to increase brand visibility, customer accessibility and revenue contribution.
• Partner closely with the Brand Director on product strategy, assortment priorities, sales forecasts, launch calendars and go-to-market plans, ensuring commercial activities support overall brand direction.
• Work closely with the Brand Principal and its Thailand office on sales performance, market development, product launches and other commercial initiatives as required.
• Lead the commercial execution of new product and collection launches at points of sale, including launch locations, sales targets, partner alignment, product availability and frontline readiness.
• Analyze sell-in, sell-out, sell-through, stock productivity, sales by location and other commercial KPIs to identify opportunities and develop corrective or growth action plans.
• Develop account-specific and location-specific strategies to improve sales productivity, revenue per location and return on selling space.
• Review the performance of existing stores and selling locations and recommend expansion, relocation, renovation, resizing or closure where appropriate.
• Work cross-functionally with Brand Management, Merchandising, Marketing, Visual Merchandising, Retail Operations, Supply Chain and Finance to ensure effective commercial execution.
• Lead annual sales budgeting, forecasting and periodic business reviews, providing management with clear visibility of performance, risks and growth opportunities.
• Lead, coach and develop a sales organization of approximately 7–10 team members, with the team structure and headcount scalable in line with business and revenue growth.
• Establish clear sales targets and KPIs for the team and drive a strong culture of commercial ownership, accountability and execution excellence.
• Conduct regular market and store visits to understand consumer behavior, competitor activities, partner requirements and emerging opportunities within the sports and golf market.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Sales, Management or a related discipline; Master's degree is an advantage.
• Approximately 10–15+ years of progressive experience in Sales, Key Account Management, Commercial or Retail Management, with substantial leadership experience.
• Strong track record of managing multi-channel offline sales businesses, preferably within sports, golf, fashion, lifestyle, consumer products or premium retail.
• Proven experience managing major retail/key account partners such as department stores, specialty retailers, malls or other multi-location retail operators.
• Demonstrated success in business development, retail network expansion, commercial negotiation and securing new selling locations/shop space.
• Strong commercial and financial acumen with experience managing sales budgets, forecasts, profitability and performance KPIs.
• Strong understanding of retail operations, product launches, merchandising, sell-through and inventory productivity.
• Proven people leadership capability with experience managing and developing a multi-level sales/key account team.
• Excellent negotiation, stakeholder management, presentation and relationship-building skills, including the ability to engage senior external partners.
• Strong analytical and strategic thinking combined with a hands-on, execution-oriented leadership style.
• Good command of English, with the ability to communicate and work effectively with international Brand Principals.
• Experience working with Japanese brands, principals or multinational organizations would be an advantage.
• Knowledge, professional exposure or strong interest in golf, sports equipment or the sports/lifestyle industry would be highly advantageous.
• Willingness to travel regularly for partner meetings, store visits and market development activities.

Why Join Us

Be part of an established organization with a long-standing and trusted brand heritage.

Work alongside passionate teams in a dynamic, fast-paced industry.

Enjoy strong career development opportunities and a competitive compensation package.

Please note: Only shortlisted candidates will be contacted by our HR team.