Sales Executive

Key Responsibilities

Trade & Agent Relations

• Support the Cluster Sales Manager in building and maintaining an up-to-date database of travel agents, DMCs, local companies, and government agencies, with a focus on partners aligned to luxury and wellness positioning.

• Maintain and grow a specialist database of overseas agents focused on wellness, retreats, and transformational travel.

• Bring and apply strong local market knowledge - Phuket's luxury hospitality landscape, competitor resorts, wellness and retreat trends, key MICE and DMC players, and seasonal demand patterns to identify and prioritize the right partners.

• Act as a trusted point of contact for agents, representing STAY's wellbeing philosophy, signature programming, and lifestyle experiences with authenticity and depth.

FIT & MICE

• Support the Sales Manager in handling and responding to all FIT and MICE-related inquiries with a service standard reflective of a luxury wellness brand.

• Issue Banquet Event Orders (BEOs) for MICE events, ensuring accuracy and alignment with client expectations.

• Conduct polished, experience-led site inspections that showcase the resort's wellbeing facilities, private spaces, and lifestyle amenities to potential clients and agents.

Sales Activities

• Conduct a minimum of 4 sales visits per week to travel agents and boat/yacht agents, prioritizing partners relevant to luxury, wellness, and lifestyle segments.

• Submit a weekly sales report every Thursday by 14:00, including:

• All journal inquiries

• Weekly sales call summary and forward sales plan

• Stay current on local market intelligence - new resort openings, competitor rate positioning, agent feedback, and shifts in traveler demand - and feed insights back to the Sales Manager

Private Yacht Program

• Support the Sales Manager in developing and maintaining an up-to-date database of yacht and marine-focused agencies.

• Handle inquiries and issue BEOs related to private yacht programs, ensuring a seamless, high-touch experience consistent with the resort's luxury positioning.

• Source and onboard new agents, ensuring contracts are signed, correctly filed, and relationships actively maintained.

Other Duties

• Support the Cluster Sales Manager with tele-calling during low season to drive promotional mail blast campaigns.

• Conduct proactive follow-up calls to confirm agents have received and acknowledged promotions.

• Perform additional duties as assigned, always upholding the resort's brand standards of wellbeing, discretion, and lifestyle excellence.

QUALIFICATION STANDARDS

• Strong working knowledge of Phuket's luxury hotel, wellness, and MICE market - competitor set, key DMCs, and agent networks.

• Passion for wellness, lifestyle, and luxury hospitality; able to speak credibly about wellbeing travel trends.

• Confident communicator with agents, DMCs, and high-touch clientele.

• Detail-oriented, organized, and comfortable managing databases, BEOs, and weekly reporting cadences.