Sales Manager

Company Description

Happy Pet (Thailand) Co., Ltd. is a joint venture between Interquell GmbH and a Thai company, bringing super premium German pet food brands, Happy Dog and Happy Cat, to Thailand. Our products are made using the highest quality natural raw materials sourced from local suppliers in Germany. With a commitment to treating pets as family, we ensure that all ingredients are of human-grade quality, free from GMOs, additives, and artificial substances. At Happy Pet, we are dedicated to promoting the health and happiness of pets through our premium food offerings.

Role Description

This is a full-time on-site role based in Bangkok for a Sales Manager. The Sales Manager will be responsible for leading and managing the sales team to achieve revenue targets, developing sales strategies, identifying and pursuing new business opportunities, and maintaining relationships with distributors and key accounts. Responsibilities also include analyzing market trends, preparing sales reports, and working closely with the marketing and product teams to align sales strategies with business goals.

Role Description

The Sales Manager will oversee the company's sales strategies, drive growth, and maintain strong client relationships. This full-time, on-site role based in Bangkok involves managing a sales team, analyzing market trends, creating sales plans, and achieving targets. The role also includes identifying new business opportunities, building partnerships with distributors, and providing excellent customer service to achieve market expansion and customer satisfaction.

Your Impact & Responsibilities

Own NSV growth and distribution expansion in B2B (pet specialty, vet, distributors, selected modern trade).

Win listings, negotiate terms, plan & execute trade promotions with ROI discipline.

Drive sell-in/sell-out: store visits, visibility/planograms, trainings.

Manage pipeline & CRM (funnel, visit reports, win/loss); partner with Finance on DSO/collections.

Collaborate with Supply/Logistics on forecasts (OTIF) and with Marketing on campaigns.

Track competition and prices; build business cases for new SKUs/channels.

Profile

5+ years B2B sales in FMCG/Pet in Thailand; strong network in pet/vet/distributors.

Proven success in listings, distribution expansion, and promotion ROI.

Fluent Thai and good business English; frequent travel; valid driver's license.

Plus: modern trade exposure (Lotus's/Big C/Makro) and e-commerce coordination (Shopee/Lazada/TikTok).

We Offer

Competitive base salary + performance bonus; car allowance; mobile/data; travel expenses.

Private health insurance; learning & development budget; trusted premium brands.

Location: Bangkok with nationwide travel.

Company Details

• Happy Pet Thailand Co., Ltd. | Address: 1 Empire Tower 2, 47th Floor, South Sathon Road, Bangkok 10120, Thailand | Website: https://happypet.biz | Email: [Confidential Information] | Phone: +66 2686 1243