Search Engine Optimization Specialist

About the Role:

We're looking for a Senior SEO & SEM Executive to drive TrueMoney's growth across both Organic and Paid Search.

You'll own key initiatives across SEO, SEM, content optimization, technical SEO, keyword strategy, and search performance, while exploring how new search experiences such as Google AI Overviews are changing the way people discover information.

This role is ideal for someone who understands that Search is no longer just about rankings or paid keywords — it's about building visibility across the entire search journey.

What You'll Do:

-SEO Strategy & Organic Growth:

• Develop and execute SEO initiatives to grow organic visibility, qualified traffic, and business outcomes
• Conduct keyword research, search intent analysis, competitor analysis, and content gap analysis
• Identify organic growth opportunities across TrueMoney's products and customer journeys
• Build and manage SEO roadmaps based on search demand, business priorities, and performance opportunities
• Monitor search trends and proactively identify new opportunities

-SEM & Paid Search:

• Plan, execute, and optimize SEM / Paid Search campaigns, primarily across Google Ads
• Manage campaign structure, keywords, match types, bidding, audience, budget, and landing page strategy
• Conduct keyword research and identify opportunities across brand, generic, competitor, and high-intent searches
• Monitor and optimize key metrics including Impression Share, CTR, CPC, Conversion Rate, CPA, and ROAS
• Continuously test ad copy, keywords, bidding strategies, audiences, and landing pages
• Identify opportunities to scale Paid Search while maintaining efficiency

-Integrated Search Strategy:

• Connect SEO and SEM data to understand overall search demand and identify growth opportunities
• Identify when to prioritize Paid Search vs. Organic Search based on keyword intent, competition, ranking, and business objectives
• Use SEM performance and conversion data to identify potential SEO content opportunities
• Use organic search insights to improve paid keyword strategy and campaign efficiency
• Build a holistic view of TrueMoney's Search Share / Search Visibility across paid and organic results

-Content & On-Page SEO:

• Develop SEO content briefs based on keywords, search intent, SERP landscape, and user needs
• Optimize landing pages, website content, metadata, headings, internal linking, and information architecture
• Work with Content, Product, Marketing, and Web teams to create content that is both search-friendly and useful for users
• Identify opportunities to refresh, consolidate, expand, or optimize existing content

-Technical SEO:

• Conduct regular SEO audits and identify issues affecting crawling, indexing, ranking, and organic performance
• Work with Web, Product, and Tech teams to prioritize technical SEO improvements
• Monitor indexation, redirects, canonicalization, structured data, Core Web Vitals, and other technical factors
• Support website launches, migrations, and major page changes from an SEO perspective

-AI Overviews & Future of Search:

• Monitor Google AI Overviews and understand their impact on organic visibility, CTR, and search behavior
• Track how priority topics and keywords appear across traditional SERPs and AI-generated results
• Identify opportunities to improve content structure, authority, relevance, and discoverability for AI-driven search
• Stay updated on changes across Google Search and emerging AI-powered discovery platforms
• Explore new approaches to maintain and grow TrueMoney's visibility as search behavior evolves

-Performance & Insights:

• Monitor performance across Paid + Organic Search
• Analyze performance at keyword, query, landing page, campaign, product, and topic level
• Identify root causes behind performance changes and recommend actionable solutions
• Build regular Search performance reports covering both SEO and SEM
• Translate search data into clear insights and recommendations for business and management

What We're Looking For:

• 3+ years of hands-on experience in SEO, SEM, Search Marketing, or related fields
• Strong knowledge of SEO, including On-page SEO, Content SEO, Keyword Research, and Technical SEO fundamentals
• Hands-on experience managing SEM / Google Ads Search campaigns
• Strong understanding of keyword strategy, search intent, bidding, campaign optimization, and landing page performance
• Hands-on experience with tools such as Google Search Console, Google Analytics, Google Ads, Semrush, Ahrefs, or similar platforms
• Good understanding of Google AI Overviews and how AI-powered search is changing organic discovery
• Strong analytical mindset with the ability to connect search data → insight → action → business impact
• Able to independently drive Search initiatives from idea → implementation → optimization → measurement
• Comfortable working cross-functionally with Marketing, Content, Product, Web, Tech, and external partners
• Proactive, curious, detail-oriented, and highly solution-oriented
• Strong can-do attitude and comfortable working in a fast-moving environment
• Knowledge or hands-on experience in AEO (Answer Engine Optimization) / AI Search Optimization is a plus

What Success Looks Like:

• You don't think about SEO and SEM as separate channels.
• You understand search demand as a whole and know when to win through Paid Search, when to build Organic Search, and how the two can work together.
• You help TrueMoney become more discoverable across Paid Search, Organic Search, and emerging AI-powered search experiences — turning search visibility into measurable business growth.