Senior Associate, Marketing

Key Responsibilities

1. Integrated Campaign & Project Ownership

- Drive end-to-end execution of key marketing initiatives, including Project and SBDs, translating campaign objectives into clear workplans, deliverables, timelines, and stakeholder responsibilities.

- Align brands, sellers, agencies, and internal teams on participation requirements, product readiness, content deliverables, and campaign milestones.

- Proactively identify execution gaps, manage dependencies, and resolve bottlenecks to ensure timely and effective campaign delivery.

2. Creator Partnership & Agency Management

- Manage creator and agency workstreams across TikTok, Meta, and YouTube, ensuring content plans and deliverables align with campaign objectives, target audiences, and channel requirements.

- Own the briefing documents, content review, feedback, and delivery process to ensure content quality, brand consistency, and timely publication.

- Monitor execution performance, identify opportunities to improve content effectiveness, and apply learnings to future creator and agency collaborations.

3. Social Content Strategy Execution

- Translate marketing priorities into channel-level content plans and publishing schedules (20 contents/day), ensuring social content supports campaign objectives and maintains consistent brand presence.

- Coordinate content readiness across internal X function teams and external partners, ensuring assets, messaging, and publishing timelines are aligned.

- Track content delivery and execution effectiveness, providing insights to optimize future content planning and channel performance.

Job Requirements:

Education

- Bachelor's degree in Marketing, Communications, Business Administration, Media, or a related field.

Experience & Skills

- 3–5 years of experience in marketing, social media, influencer/creator marketing, campaign management, or integrated marketing execution.

- Experience managing KOL/KOC agencies and creator campaigns across TikTok, Meta, and YouTube.

- Proven ability to independently manage projects end-to-end, coordinating multiple stakeholders, timelines, deliverables, and dependencies.

- Strong understanding of social media content planning, platform requirements, and content quality control.

- Experience working with brands, sellers, agencies, or external partners to deliver marketing campaigns.

- Strong project management, problem-solving, and organizational skills, with the ability to manage multiple projects in a fast-paced environment.

- Good communication and stakeholder management skills, with the confidence to drive follow-ups, align expectations, and resolve execution issues independently.

- Data-driven mindset, with the ability to interpret campaign and content performance and recommend improvements.

- Proficiency in Microsoft Excel/ Sheets and PowerPoint/ Slides.

Preferred Qualifications

- Experience in e-commerce, digital platforms, retail, or a fast-paced consumer business.

- Exposure to Brand Showcases, mega campaigns, SBDs, livestreams, or affiliate marketing.

- Experience managing integrated campaigns involving creators, social channels, agencies, and commercial stakeholders.

Key profile: A hands-on marketer who combines strong project ownership with creator marketing and social media expertise, and can independently turn marketing plans into effective execution across multiple stakeholders.