Senior/Brand Manager (FMCG)

The Masterplan: Shape the annual brand plan and A&P. You'll phase spend quarterly, set aggressive targets, and make sure every Baht is working at maximum efficiency.

Content & Conversation: Own the OATSIDE Voice across ATL, BTL, Social, and PR. You'll lead the creation of entertaining, premium, and playful work that actually converts.

Retail Excellence: Build the playbook for visibility. From samplings to planograms in Modern Trade (MT) and General Trade (GT), you ensure our presence is undeniable.

Digital & E-commerce: Drive marketplace growth through CRM moments, limited-edition bundles, and high-velocity ratings/reviews.

The Future Portfolio: Lead the sell-in and launch strategies for new formats, packs, and entirely new brands.

Market Impact: Demonstrable growth in Net Sales Value (NSV), household penetration, and Rate of Sale (ROS).

Cultural Relevance: Distinctive campaigns that trend in watch time and UGC volume.

Operational Fluency: A simple, repeatable launch template that our Sales and Key Account teams love.

Team Growth: A motivated, high-shipping squad that stays on time and on budget.

Have the Mileage: 7–10 years (for SBM) or 5–8 years (for BM) in FMCG/Bev or Lifestyle brand management in Thailand.

Are Bilingual & Articulate: Mandatory fluency in Thai and English. You can write/localize copy and present confidently to diverse stakeholders.

Are Creative-Commercial: You are equal parts big idea and big data. You are as comfortable briefing a creative agency as you are analyzing an ROI dashboard.

Know the Trade: You understand the nuances of MT, GT, and E-commerce sell-through.

Have Low Ego / High Standards: You have a bias to action and care more about the work than the title.