Senior Brand Manager, SK-II

Position Overview

The role is responsible for the strategic management and day-to-day operations of the business in Thailand. Reporting into the Regional General Manager, you will provide strong leadership, clear direction, and guidance to the team, while driving a strategic plan to promote revenue, profitability, and growth for the business in Thailand.

Key Accountabilities

Business Targets, Forecasting and Results

• Deliver results for the brand, focusing on net sales and brand contribution to the P&L.
• Manage aspects of sales function, from client support of devising and implementing sales strategies, managing promotional activities to achieve brand objectives.
• Ensure effective budgetary control of sales and expenses.
• Achieve sell-in and help achieve sell through sales targets, business planning accuracy.

Business Development

• Ensure that all tools are exercised to seek, expand, and improve the business and product penetration at retailer.
• Ensure new brands/lines are successfully launched.

Operational Marketing (Advertising & Promotion, PR, and Merchandising)

• Proper budgeting and planning of A&P and A&P expenses.
• Regular monthly/quarterly monitoring.
• Media information gathering and analysis, planning and booking based on company agreements as requested by Principals.
• Propose/implement marketing plans/animations adapted to the region and in accordance with the brand guidelines.
• Check good implementation of merchandising guidelines and proposes possible improvement.
• Monitor shelf space and visibility of brands in selected main retail doors.
• Local PR follow up, including PR insertions.
• Prepare presentations and meet retailers whenever necessary, particularly for 1st and 2nd semester strategy meetings.
• Liaise smoothly between retailers, principals, and local distributors for implementation of specific animations, promotions, Star brand programme.

Market Analysis

• Provide consumption-based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics.
• Perform a retail audit on monthly basis.
• Gather market facts and new developments including new malls/shops openings, change of regulations and key news to communicate.
• Obtain and communicate ranking data from key retailers to principals.
• Monthly reporting on brands launches, animations, promotions.
• Monitor retail price database of supplier's vs key competitors.
• Analyse competitor activity

Relationships

• Ensure that a workable and business conducive relationship is always maintained with our suppliers, retailers, and distributors.
• To foster professional and respectful attitude and communication within and outside the company at all levels.

Key Requirements

• Market Segmentation, Marketing Research, Coordination, Project Management, Reporting Research Results, Understanding the Customer, Process Improvement, Initiative, Planning, Financial Skills, Team building, Management.
• Evidence of passion, achievements, and leadership.
• Strong interpersonal and relationship building skills.
• At least 8 years of experience in all areas of luxury beauty marketing: new product briefs, POS, promotional plans (conception and implementation) advertising development, media plans and brand presentations.
• Market awareness and experience in fragrances.
• Excellent analytical and strategic thinking.
• Very strong in Excel, Word, and PowerPoint.

We thank all applicants for their interest, however only those candidates selected for interviews will be contacted.

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Note to staffing agencies

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