Senior Channel Marketing Manager

Responsibilities:

• Lead on launching and hypercare of new products / new categories such as Energy drink, tea, coffee, etc. And services are effectively positioned and promoted through various distribution channels.
• Identify distribution and channel opportunities and gaps for Category to recommend tailored channel plans in-line with overall business/marketing strategy.
• Lead on execution in trade, make sure right execution, equipment, POSM, tracking tool are in placed before and after launch NPD or new category.
• Closely monitor market share, trend, competitors movement.
• Lead on market share analysis and work with channel marketing team and channel teams on action plan of particular products, NPD or assigned projects.
• Identify commercial opportunities in market.
• Lead channel marketing projects that be assigned with collaborative approach to related parties.
• Lead and control DME of customer marketing function.
• Lead DME cost optimization project with analysis for cost effectiveness and maximize driving visibility in market.
• Work closely with Brand team, Operation team, Category & Insight team, Sales leader to prepare, plan and execute assigned projects in market.
• Monitor, follow up and report on strategy to make sure execution plans are in placed.
• Lead VIP market visit.

Qualifications:

• Bachelor or Master degree in Business, Marketing.
• Minimum 7-10 years experiences in Trade Marketing, Key Account, Channel & Category development or related functions.
• Strong knowledge and demonstrated experience of leading different kinds of shopper.
• Able to work with multi-cross functionally team at all levels.
• Understands implications of actions on the brand , channel and business.
• Good communication skills both English and Thai.
• Strong and confident communicator.
• Able to work under high pressure