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Senior Channel Marketing Manager

7-10 Years
Early Applicant
  • Posted 8 months ago
  • Be among the first 10 applicants

Job Description

Responsibilities:

  • Lead on launching and hypercare of new products / new categories such as Energy drink, tea, coffee, etc. And services are effectively positioned and promoted through various distribution channels.
  • Identify distribution and channel opportunities and gaps for Category to recommend tailored channel plans in-line with overall business/marketing strategy.
  • Lead on execution in trade, make sure right execution, equipment, POSM, tracking tool are in placed before and after launch NPD or new category.
  • Closely monitor market share, trend, competitors movement.
  • Lead on market share analysis and work with channel marketing team and channel teams on action plan of particular products, NPD or assigned projects.
  • Identify commercial opportunities in market.
  • Lead channel marketing projects that be assigned with collaborative approach to related parties.
  • Lead and control DME of customer marketing function.
  • Lead DME cost optimization project with analysis for cost effectiveness and maximize driving visibility in market.
  • Work closely with Brand team, Operation team, Category & Insight team, Sales leader to prepare, plan and execute assigned projects in market.
  • Monitor, follow up and report on strategy to make sure execution plans are in placed.
  • Lead VIP market visit.

Qualifications:

  • Bachelor or Master degree in Business, Marketing.
  • Minimum 7-10 years experiences in Trade Marketing, Key Account, Channel & Category development or related functions.
  • Strong knowledge and demonstrated experience of leading different kinds of shopper.
  • Able to work with multi-cross functionally team at all levels.
  • Understands implications of actions on the brand , channel and business.
  • Good communication skills both English and Thai.
  • Strong and confident communicator.
  • Able to work under high pressure

More Info

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Job ID: 138095343

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