Senior Data Analyst (EGG Digital)

Job Description: Senior Data Analyst (Media & Business Insight)

Role Overview: We are looking for a data-driven, strategic thinker to join our growing insight team.

As a Senior Data Analyst, you will work across media and business teams to translate complex

datasets into actionable insights that power smarter planning, sharper storytelling, and stronger

business outcomes.

Key Responsibilities:

● Analyze campaign performance data (store media, digital media, etc.) and business metrics

to uncover trends and opportunities.

● Translate complex datasets into clear, compelling stories for internal teams and clients.

● Work closely with planning and performance teams to provide insight that drives impactful

media plans.

● Support client presentations and internal briefs with relevant, digestible data visuals.

● Build audience segmentation, targeting strategies, and performance benchmarks.

● Collaborate with Lotus's data, True data, and internal dashboards to synthesize shopper

behavior.

● Proactively identify gaps in data or performance and recommend optimizations.

● Provide monthly and ad hoc reports that track performance against KPIs and business goals.

Qualifications:

● 3–5 years of experience in data analytics, marketing analytics, or related roles.

● Experience in FMCG is a plus.

● Strong Excel/Google Sheets and SQL skills.

● Proficient in data visualization using tools such as Google Slides, Microsoft PowerPoint, and

BI tools (e.g., Looker, Data Studio, Tableau, Power BI).

● Familiarity with digital marketing metrics and media campaign data.

● Understanding of media KPIs (CTR, conversion, engagement), commercial metrics (ROI,

margin) and retail focus KPIs (sales, shoppers, spv, etc.)

● Strong communication skills to translate data into clear narratives.

● Highly organized with ability to prioritize and manage multiple projects. Comfortable working

in a fast-paced, cross-functional team.

● Strong communication and storytelling skills—ability to translate complex data into impactful

insights.

● Detail-oriented and highly organized.

● Effective communicator in both Thai and English.