Senior Digital Marketing

Responsibilities

• Manage, implement, develop influencer marketing campaign to deliver high-impact, driving sales campaigns
• Also collaborate cross-functionally with other teams to ensure seamless integration of marketing initiatives with various departments related. (Marketing, E-Commerce, Content, Retail, and Third-Party)
• Deep understanding of digital marketing principles, with a focus on online platforms both owned media and paid media .
• Coordinate with regional teams to ensure alignment and consistency across markets where applicable.
• Work closely with E-Commerce team to oversee all internal processes and driving sales in the E-Commerce platform and related.
• Strong project management and communication skills, with the ability to work effectively with cross-functional teams.
• Monitor and report on the campaign/project performance of marketing campaigns and tracking key metrics and KPIs, and making data-driven recommendations for optimization and adjustments.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum of 3-5 years experience in Marketing Communication, KOL Marketing or E-commerce
• Proficient in both spoken and written English or Chinese is a plus
• Prior experience working with E-Commerce platform or Advertising agency
• Proven ability to demonstrate creativity and analytical thinking in developing and executing marketing strategies
• Exceptional interpersonal and communication skills, with the ability to engage effectively with stakeholders
• Preferably has a background in Home appliance, electronics, and KOL marketing.
• A positive attitude, a team-oriented mindset, a strong capacity to learn quickly, and the flexibility to adapt to new challenges.