Senior Digital Planner

Overview

The Senior Digital Planner plays a key role in supporting the APAC sales team through the development of strategic media plans, client proposals and sales development materials. This role manages and executes online advertising campaigns endtoend, ensuring optimal performance, client satisfaction and full delivery of contract revenue. The position combines handson campaign management, datadriven optimization and client servicing, with close collaboration across regional and global teams.

Role and Responsibilities

• Develop and implement digital media plans and proposals that align with client objectives and maximize revenue.
• Manage and track digital campaign implementation, delivery and optimization to ensure performance KPIs and contract revenue are fulfilled.
• Serve as a key point of contact for clients and agencies on campaign details, timelines and performance.
• Create post-campaign recap reports, including data analysis, insights and recommendations to drive renewals and upsell opportunities.
• Collaborate closely with ad operations, sales, marketing and custom content studio teams (including New York and other global offices) on custom and integrated programs.
• Proactively identify operational, campaign and platform-related issues, changes and dependencies, working with relevant stakeholders to assess impact, drive resolution and communicate updates effectively.
• Build strong working relationships across regions and functions to facilitate effective communication, alignment and problem-solving.
• Contribute to the development of new digital offerings and capabilities, staying abreast of industry trends, competitive activity and best practices in digital advertising.
• Streamline processes for RFP responses, insertion orders and sales follow-up to improve efficiency and accuracy.
• Support the creation and updating of marketing collateral, sales decks and other sales enablement materials.

Skills and Abilities

• Strong knowledge of regional and international media landscape, digital advertising products, platforms and ad tech solutions.
• Sound strategic thinker with strong analytical and data interpretation skills, able to translate results into clear insights and actions.
• Excellent organizational, interpersonal and communication skills, with the ability to build relationships quickly via email, phone and meetings.
• High attention to detail and accuracy; able to prioritize and manage multiple campaigns and deadlines in a fast-paced environment.
• Demonstrates a strong sense of ownership and curiosity, with the ability to independently identify issues, seek answers, connect stakeholders and drive resolution without requiring detailed direction.
• Solutions-oriented mindset with a willingness to step beyond formal responsibilities when needed to ensure team and client success.
• Strong customer service mindset and the willingness to work across different time zones
• High degree of proficiency in MS Office (Excel, PowerPoint, Word, Outlook) and familiarity with digital media tools such as Google Analytics; ability to work with databases and reporting tools.
• Demonstrates sound judgement and initiative, with the ability to assess situations independently, gather information from relevant stakeholders and determine appropriate next steps.

Requirements

• Education: Bachelor's degree in Business, Marketing, Communications or related field (or equivalent relevant work experience).
• Experience: Minimum 3–6 years experience in digital marketing, media planning, account management and/or digital advertising operations, preferably with an agency or publisher.
• Language: Native in spoken with high fluency in English.
• Comfortable working across multiple time zones and managing priorities with stakeholders in different regions.
• Additional experience in campaign strategy, analytics and performance optimisation, as well as cross-channel planning (e.g. social, search, programmatic, email), will be an advantage and may qualify the role at Manager level.
• Comfortable supporting both revenue-generating media campaigns and custom content programs, adapting priorities as business needs evolve.