Job Description

We are looking for a Senior Executive, Content Marketing & PR to join our team!

As a Senior Executive, Content Marketing & PR, we rely on you to:

Support the Marketing Manager at Shangri-La Rasa Sentosa in the planning and execution of marketing, content and public relations initiatives
Develop and manage content plans and calendars aligned with the resort's marketing objectives, campaigns and business priorities
Conceptualise, create and optimise photo and video content across digital and traditional channels
Craft compelling copy for social media, paid campaigns, website, EDMs, marketing collaterals and other communications
Manage day-to-day social media channels and identify trends, formats and storytelling opportunities to strengthen awareness and engagement
Monitor content performance and campaign KPIs, using insights to optimise content and results
Support PR initiatives, including press releases, media pitches, fact sheets and other media materials
Build and maintain relationships with media, influencers and KOLs, and identify relevant publicity opportunities for the resort
Coordinate media and influencer/KOL engagements, including hosting, content requirements and follow-up
Support publicity and media engagement for resort campaigns, events and partnerships
Collaborate with internal stakeholders, partners and agencies on integrated marketing and co-branded initiatives
Lead on-ground content capture and support media coverage for key events and activations
Work closely with resort teams to proactively identify compelling stories and opportunities for content and publicity
Ensure all content and communications adhere to brand standards and guidelines, including brand voice, social media, photography, videography and visual identity
Maintain high standards of quality, accuracy and consistency across all content, coordinating approvals where required

We are looking for someone who:

Has 3-5 years of relevant experience in content marketing, public relations, communications or integrated marketing, preferably within hospitality, lifestyle, travel or related industries
Possesses strong copywriting, editing and storytelling skills, with the ability to adapt content across audiences, platforms and channels
Has experience in media relations, PR writing, influencer/KOL engagement or publicity campaigns
Is proficient in photography, videography and editing tools such as Adobe Creative Suite, CapCut, Canva or similar
Has a strong understanding of social and digital platforms, content trends and performance analytics
Has a strong eye for detail and the ability to interpret and consistently apply brand guidelines across different content formats and channels
Is proactive and resourceful, with the ability to identify compelling stories and publicity opportunities
Demonstrates strong communication and interpersonal skills, with confidence in engaging media, partners and internal stakeholders
Is highly organised and able to manage multiple priorities and deadlines in a fast-paced environment
Works effectively both independently and collaboratively across cross-functional teams
Is comfortable supporting events, media engagements and content requirements outside regular working hours, including weekends when required

We Offer